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Sales & Marketing: Defining Customer Relations through SLAS and Key Accounts Management, May 2008
  • Date:    May 18, 2008 - May 22, 2008
  • Venue: Dubai, United Arab Emirates
  • Organizers:
    • Customer Relations
  • Major Exhibitors:
  • Speakers:
Total number of participants: 0

Sales & Marketing: Defining Customer Relations through SLAS and Key Accounts Management, May 2008

Convention Review

Synopsis

* Appreciate the importance of relationships with customers versus repeated satisfactory transactions.
* Appreciate the role of CRM in collecting, analyzing and using information to strengthen relationships with loyal customers.
* Establish the need for and uses of Service Level Agreements SLA.
* Analyze Account's Attractiveness and their relative Ability to Serve Key Accounts to apply the Key Account Management principles.
* Use these approaches to improve marketing, sales, customer care and customer contact.

Review of the event

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