Dubai – 9 November 2011 – The organizers of the 3rd DataCentres Middle East conference are pleased to announce that Mr.P S Reddy, Chairman and Managing Director of CtrlS Datacenters Ltd will address the event which takes place in Dubai 15-16 November –

As the only regional forum for the sector, the credibility of the event and its educational content embraces DataCentre and Cloud markets, the latest technologies, and thought leadership perspectives of special value to companies considering third-party outsourcing as well as operators, service and solution providers. The event will be opened by Dr. Eesa Mohammed Bastaki, CEO, ICT Fund.

“Cloud reduces the cost burden of using IT for SMEs, especially because Cloud services provide access to on a usage based pricing model,” commented Mr Reddy. “Other benefits like scalability, flexibility, and On-Demand service are highly attractive propositions. The cloud promises to deliver affordable, reliable, and flexible computing solutions to SMEs, enabling them to compete more effectively with larger organizations. Adoption of Cloud amongst SMEs could be the highest in comparison to the rest of the business community.

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Our participation in DataCentres Middle East 2011 will introduce CtrlS and its world class infrastructure to region with most potential growth.”

The event will include the outlook for DataCentres from the leadership of regional and international businesses, a one-of-a-kind forum for Chief Information Officers in the Region, a range of informative insight into critical markets and technologies – Cloud for businesses – How to plan and execute a successful cloud strategy, DataCentre Finance and Investment, Managed Services, Regional Power perspectives and Virtualization. It also includes Best Practices in Data Centre Efficiency – the most extensive and comprehensive workshop across 2 sessions offering detailed and valuable takeaways across Power, Cooling and Virtualization.

For the second year running, the prestigious Awards will also be announced for the DataCentre and Cloud sector in the Middle East recognizing the very best in business, environmental and energy datacentre innovation and transformation

“If you have made a commitment to provide solutions that empower enterprises to turn their passion for agile IT into business success, then it is essential to participate in this event,” commented Warwick Dunkley, vice president of BroadGroup.

The event is sponsored by HP, Schneider Electric, eHosting DataFort, Simmons & Simmons, NextGen Group, CtrlS, CNet, Arabian Computer News, Globeron, Network Middle East, dcp. Media partners include Teletechwire, Datacenter Knowledge, InfoCom, bvents, Datacenterpost, Datacenter Journal,, Boogar, Goingtomeet, ECMPlus, AllConferences. The official publication news source is

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