RECon Sheds Light on New Opportunities for MENA Retail Real Estate

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For Immediate Release

(Dubai, United Arab Emirates – 23 October, 2011) It’s time to talk retail real estate, and the Middle East Council of Shopping Centres (MECSC) could not be more thrilled to lead the conversation with its 2011 RECon MENA conference. Very similar to shopping centers, RECon MENA brings the industry together so that they can make connections, evaluate new products and services, and leave with some valuable goods in the form of networking, educational opportunities, and vital industry insights. As one of the Middle East’s largest retail real estate conventions, RECon MENA will be focused on perpetuating and promoting the success of the shopping centre industry in the Middle East and North Africa through the discussion of key topics including outlet retailing opportunities and the future of luxury. Taking place on November 28-29 at the Dubai International Convention & Exhibition Centre, Dubai, United Arab Emirates, this year’s RECon MENA event is one of the industry’s most valuable assets.

“RECon Middle East & North Africa sets the stage year after year providing an exclusive opportunity for the industry to come together to network, share information, discuss ideas, evaluate opportunities and develop business partnerships,” said MECSC Chairman, Majid Saif Al Ghurair, president, Burjuman. “At this year’s RECon MENA, a majority of our discussions will be focused on ways in which we can strengthen retail real estate in the Middle East and North Africa, and in turn, our industry as a whole. We are looking forward to this year’s event, and can only foresee positive changes in the months to come.”

RECon MENA will kick off on Monday, November 28, 2011 with MECSC’s Chairman Majid Saif Al Ghurair’s welcome address, followed by a series of industry speakers. A variety of information will be provided including a global overview of retail projects and trends, as well as some examples of retail innovation and new thinking from around the world. In addition, useful insights will be given on how research and statistical resources can be used to make sound business decisions.

One of Monday’s most important discussions will regard outlet retailing’s untapped markets, and the opportunities it presents for brands in the Middle East. From the U.S. to Japan and China, to Western and Eastern Europe, outlet retailing has proven to be a precious commodity for the retail industry. It provides quite literally an outlet for brands to reach new customers, broaden their manufacturing, create operating efficiencies, regulate their image, and, of course, make additional profits. This discussion will primarily focus on the many benefits that outlet retailing has to offer the Middle East and how in today’s economy, nothing attracts consumers more than luxury goods at discounted prices. [Editor’s note: To see a video about the “Outlet Retailing’s Untapped Markets: Opportunities for Brands in the Middle East” session please click here]

The second day of the conference will begin on November 29, 2011. Topics of focus will include the current condition of the global retail landscape and the factors that may cause it to change in the years to come. Other sessions will discuss current trends in e-commerce and the opportunities it offers the retail industry, as well as the importance of retail brands connecting emotionally with their customers.

¬Tuesday’s final session will be dedicated to examining the future of luxury. Speaker Paola De Luca, forecaster & creative director for Trend Vision Jewelry & Forecasting Division-Vicenza Fair, Italy, will discuss how the evolution of societies throughout the world as well as socio-cultural changes are driving the demand for luxury goods. As she predicts Season 2013 and beyond, Paola will explore the identities of today’s luxury consumers, how they differ throughout various parts of the world, and the things that make them tick. [Editor’s note: To see a video on the “Future of Luxury: Season 2013 and Beyond” session and an interview with Paola De Luca click here]

RECon MENA is jointly organized by the Middle East Council of Shopping Centres and the International Council of Shopping Centers. Sponsors include Matajer, Grand Optics, Neck & Neck and Red Sea Mall. Media and support sponsors include IOJ, Images RetailME, RLI, SCT, VRN and Euromonitor International. For more information please log onto the or call MECSC at: +971 4 359 7909.


For the full conference program please visit

Media who would like to attend the event please register with with MEDIA REGISTRATION in the subject line.

The Middle East Council of Shopping Centres is the regional trade body representing the Shopping Centre Industry in the Middle East and North Africa. Established in 1994, MECSC has grown over the years and has a strong and closely connected member base of over 750 industry professionals from all over the Middle East & North Africa representing shopping mall owners, developers, marketing managers, leasing managers and specialists retailers, consultants, property managers, financiers, accountants, government officials, and industry suppliers. Affiliated to the New York based International Council Centers, MECSC provides its members with unparalleled local and international business contacts and support through its network of international affiliates.

About ICSC
Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 55,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world. For more information, visit

Jacqueline Patrona
Middle East Council of Shopping Centres
Tel: +971 4 3597909 Email:

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