Archive for the ‘Brand’ Category

Tupperware’s Take on Building Design Teams for Successful Products Globally

Sunday, October 10th, 2010

Susan Perkins, a speaker at the marcus evans Industrial Design Summit 2010, discusses her strategies for designing products that are culturally sensitive and successful.

Interview with: Susan Perkins, Vice President – Global Design, Tupperware

Cannes, France, September 27, 2010- FOR IMMEDIATE RELEASE

Loyalty can be achieved if you care about the people who buy your products and strive to make their life a little bit easier, says Susan Perkins, Vice President – Global Design at Tupperware. Products that are relevant, serviceable and lasting are able to cross borders, but to ensure global success, cultural awareness needs to be injected into the product design process. The recipient of the 2009 Design Team of the Year Award and a speaker at the marcus evans Industrial Design Summit 2010, taking place in Cannes, France, 22 – 24 November, Perkins shares her vision of culturally sensitive and diverse teams who create products that serve a purpose, have an emotional impact on people and create brand loyalty.

Why is cultural awareness in the design process important and how can it be incorporated?

Susan Perkins: Cultural awareness is required to create products that solve real problems and add value to people’s lives. Different cultures share different values, behaviors and approaches to life. It is not a world where one size fits all. Designers who are culturally sensitive to these differences will be able to create solutions to problems. At Tupperware we have offices in almost 100 different countries, with food customs and cultures varying within their borders.M

To incorporate cultural awareness into the design process, first you have to realize or believe that it is important. We continue to focus on building a design team with diverse backgrounds, and see value in designers experiencing different cultures through regular travel, thus getting exposed to the real differences in the way people live. It is one thing to talk or read about it, but the real way to understand it is to be immersed in it.

What makes a product a global phenomenon?

Susan Perkins: For Tupperware, a product that is a global phenomenon is relevant, serviceable and lasting. Relevant products affect people; they have an emotional or cognitive impact on them. A serviceable product is able to serve a purpose. Finally a lasting product should do just that last without change; it should have the ability to stand up to the test of time. If you can do all three consecutively and successfully, the product will be able to cross borders.

How can one achieve product or brand loyalty?

Susan Perkins: A brand needs to engage people, not just sell to them. Loyalty comes when you really care about the people that buy your products and you strive to create something that makes their life a little bit better. People are loyal to brands that are loyal to them.

What are some of the upcoming developments that product design and development executives should prepare for?

Susan Perkins: The world, how we view one another and the perception of what really defines happiness are shifting. Humanity has long viewed the pursuit of progress as going hand in hand with the pursuit of happiness, but people are now beginning to question this connection. Bhutan does not measure GNP but rather gross national happiness. Positive psychology is the most popular course at Harvard. As people explore the pursuit of happiness they will look to build relationships with brands that connect, engage and care about them and the planet.

People will look for those corporations that are interested in providing goods and services that truly do assist them. They want people to really understand who they are, how they live, what they need and what makes them happy, and integrate what they are offering into their lives. I think this is a different way of approaching product development.

Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division

Tel: + 357 22 849 313
Email: news@marcusevanscy.com

About the Industrial Design Summit 2010

This unique forum will take place at the Majestic Barri̬re Hotel, Cannes, France, 22 Р24 November 2010. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The summit includes presentations on engineering consumer experiences, successful product development, the eco-design revolution and heightening brand loyalty.

For more information please send an email to info@marcusevanscy.com or visit the event website at www.industrialdesign.com/media_GTM_sp

Please note that the summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com

All rights reserved. The above content may be republished or reproduced – kindly inform us by sending an email to news@marcusevanscy.com

marcus evans hosts 3rd Annual Brand Building for Banks and Financial Services Conference from July 22-23, 2010

Sunday, May 30th, 2010

New York, NY – April 30, 2010 – More than 15 branding strategy professionals from leading banking and financial services companies will address strategies and methodologies being deployed to achieve win/win relationships between the industry and its customers to deliver lasting differentiators in today’s competitive financial markets. The new branding strategies within the banking and financial industries are due in large part to the global financial competition and consolidation.

Continuing its Brand Building in the Financial Industry series, marcus evans invites Senior Level Executives from Banking and Financial Services with industries responsible for Brand Development, Brand Strategy, Marketing Strategy, Digital Marketing, Advertising, Brand Innovation and Corporate Reputation to attend the 3rd Annual Brand Building for Banks and Financial Services Conference in New York, NY.

Attending this conference will allow you to hear from your peers first hand on how to establish a brand strategy that focuses on delivery of a consistent integrated digital/traditional branding initiative. Learn how to provide accessibility, choice and convenience while ensuring that the experience provided delivers consistent and profitable interactions for the institution.

Current speakers attending this conference are from leading companies including Deutsche Bank, The Bank of New York Mellon, Bank of Montreal, Standard & Poor’s Financial Services, Citigroup, Inc., Broadway Bank, Merrill Lynch, Manulife Financial Corporation, Discovery Financial Services, Northwestern Mutual and many more.

Key conference topics include:

  • Investigate methodologies that keep brand differentiators fresh across rapidly evolving channels
  • Identify approaches to creating the “customer touchâ€? in a less personal market place
  • Discover criteria to measure brand performance and report out the value of brand activities to the bottom line
  • Ascertain the proper role market/consumer segmentation has for brand development and customer loyalty initiatives
  • Discuss approaches to exploit web 2.0 channels in a highly regulated industry
  • This is not a trade show; our Brand Building series is targeted at a focused group of senior level executives to maintain an intimate atmosphere for the delegates and speakers. Since we are not a vendor driven conference, the higher level focus allows the delegates to network with their industry peers and speakers.

    For more information on this conference, please visit: http://www.marcusevansch.com/BrandBuilding

    About marcus evans

    marcus evans conferences annually produce over 2,000 high quality events designed to provide key strategic business information, best practice and networking opportunities for senior industry decision-makers. Our global reach is utilized to attract over 30,000 speakers annually, ensuring niche focused subject matter presented directly by practitioners and a diversity of information to assist our clients in adopting best practice in all business disciplines.

    ###

    Contact
    Michele Westergaard
    312-540-3000 ext. 6625
    Michelew@marcusevansch.com

    How to market your Institution to be amongst the Top Brands

    Tuesday, January 12th, 2010

     


    SUPER EARLY BIRD FEE. Book by 22 January, and save up to RM600

    The economic plague of 2009 has created new pressure to reduce costs, and might have affected your institutions’™ marketing and branding campaigns more or less.

    This year, realise branding as an emerging trend that allows institutions of higher learning to meet the challenge of developing a sustainable brand. Asia Business Forum’s Branding and Marketing Higher Education Conference presents to you the challenges and opportunities in positioning your institution strategically among your competitors and how best to leverage on the revolutionary tactics shared by our array of global speakers. Join us at this 2-day ideas provoking conference and learn through case studies on how universities have gained global recognition for their established brands by overcoming the following challenges: 

    Building strong university brands 

    Effective use of social media as a marketing tool

    Long term strategic planning and updates on latest trends

    Internationalization and Collaboration

    Driving recruitment and admission

    Measuring Marketing and Branding KPIs

    Various branding and marketing approaches

    Strategic corporate planning

    Evaluating brand identities

    Click HERE for brochure download

    A rare opportunity to hear views from thought leaders in higher institutions reputation:

    President/Vice Chancellor - Open University Malaysia

    Director - Southeast Asian Ministers of Education Organization (SEAMEO) Regional Institute of Higher Education Development (RIHED), Thailand

    Pro-Vice Chancellor/Chief Executive - Curtin University of Technology, Sarawak Malaysia

    Founder and President - HELP University College

    Director -National Higher Education Research Institute (IPPTN), Universiti of Sains Malaysia

    Chief Executive - The Obeservatory on Borderless Higher Education (OBHE), UK

    Chief Executive Officer - Informatics Education, Singapore

    Director for University Development – De La Salle University- Dasmarinas, Philippines

    Pro-Vice Chancellor & Chief Executive - Swinburne University of Technology, Sarawak

    SEPARATELY BOOKABLE >>> 1/2 DAY POST-CONFERENCE WORKSHOP

    Gain in-dept insights from the day post conference workshop on Branding for Higher Education led by Shauna Lo-Roolvink, Chief Executive Officer from Brandhub.

    To register – use one of the 3 following easy ways:

    (Register before 22 January to save RM600, PLUS additional 10% for 3 and more sign ups)

    1) Download Registration Form and fax to (65) 6536 4356

    2) Call Ms. Elisabeth on (603) 2070 3299 or (65) 6536 8676 ext. 104

    3) Email to amber.chung@abf.com.sg

    Making a strong first impression while stealth students start searching for the right college.

    Yours sincerely

    Iris Tan

    Conference Development Manager

    If you would prefer not to receive this email from Euromoney Institutional Investor PLC, please click here. Your request will be completed within 5 business days. Euromoney Institutional Investor (Jersey) Ltd, 27/F, 248 Queen’s Road East, Wanchai, Hong Kong.


    DUBAI IMPORTS OF TOYS AND BABY ACCESSORIES WORTH OVER AED 603 MILLION – DUBAI PORTS STATISTICS

    Tuesday, March 10th, 2009

    DUBAI A growing percentage of toys imported into Dubai remains within the country for local consumption, as re-export of toys in the GCC dropped continuously during the last two years, according to Epoc Messe Frankfurt, organizers of the Middle East Toy Fair.

    The latest figures available from the Dubai Port has shown that more imported toys remained in the country during the three-year period under review from 2005 to 2008, as the amount of re-exported toys declined during the period, said Ms. Elisabeth Brehl, Managing Director of Epoc Messe Frankfurt, organizers of the Middle East Toy Fair.
    The GCC toy market relies heavily on imports as there is hardly any regional production of toys. With most of the worldwide production facilities for toys in Asia, the majority of toys are shipped from that region. However, 7% are imported directly from Europe and 3% from the US and Canada.

    Ms. Brehl added that the import of toys to Dubai has grown over 16% in 2007. Re-exported toys in 2007 equated to a value of over AED 334 million. This figure emphasizes the role of Dubai as a distribution hub in the region. In the past years, the city has established itself as the central logistic and trading hub for the Middle East region because of the relatively simple import and re-exports procedures at the Dubai Ports. Countries like Iraq or Libya, which are difficult to reach directly for manufacturers, are served from Dubai through various distributors, exporters and other trading companies.

    The increased demand for toys and baby accessories are an indicator of the increased population and favorable demographics in the United Arab Emirates.

    According to the latest available figures compiled by the Dubai Port, in 2006 and 2007, the toy imports were valued at AED 518 million and AED 603 million respectively, indicating an increase of 7%. In 2005, 2006 and 2007, the re-exports were valued at AED 348 million, AED 339 million, and AED 334 million respectively; or a decline in the value by 2.65% (2005) and1.3%(2006).

    Dubai’s top 12 major re-export destinations in the GCC, CIS and African countries, in this order of importance are – Iran, Iraq, Algeria, Kuwait, Libya, Pakistan, Armenia, Saudi Arabia, Kazakhstan, Bahrain, Azerbaijan, and Sudan. While the top countries exporting toys, and baby accessories to Dubai are China, European Countries, US and Canada, Japan, Hong Kong, and Taiwan.

    In view of the increase in toy imports in this country, the international exhibitors wishing to tap the growing economy of this region stand to gain. Ms. Brehl said The GCC and the Gulf countries are slightly affected by the economic downturn, but its growing young population ensures that there will be continuing growth and demand for toys, baby accessories and school stationery.

    These past few years there have been concerns about unsafe toys manufactured in Asia. The issue of toy safety and age appropriate toys was emphasized by members of the Toy Industry Association (U.S.) during the Middle East Toy Fair exhibition; as well as the continued presence of the Dubai Municipality.

    The Middle East Toy Fair is the region’s biggest trade exhibition for toys, baby and infant products, stationery and back-to-school products, games, hobbies, gifts, apparel and licensing. The specific areas will give visitors and exhibitors a place to source products and build new business relationships.

    It is a unique platform for exhibitors to network with one another and meet major buyers, key industry players, and educators involved in the shaping of the Middle East toy market.

    Issued on behalf of Messe Frankfurt by BIZ COM.
    BIZ COM – For Proactive Communications
    P.O. Box 48889; Dubai UAE
    T: +97143320888
    F: +97143320999
    E: info@bizcom.ae

    Show Profile:
    The Middle East Toy Fair is a unique platform for exhibitors to network with one another and meet major buyers, industry influencers, and educators involved in the shaping of the Middle East toy market. The next Middle East Toy Fair is scheduled to take place from the 31st March – 2nd April 2008, in the Dubai International Convention and Exhibition Centre, United Arab Emirates.

    Show website: www.toyfairdubai.com

    Company Profile:
    EPOC Messe Frankfurt GmbH is a subsidiary of Messe Frankfurt. Messe Frankfurt is Germany’s largest trade fair organiser, with 436 million euros in sales in 2008 and more than 1,400 employees worldwide. The Messe Frankfurt Group has a presence for its customers in more than 150 countries. In 2008, Messe Frankfurt organised more than 100 trade fairs, of which more than half took place outside Germany.

    The successful portfolio of events of EPOC Messe Frankfurt GmbH in Dubai include: Intersec trade fair and conference, Materials Handling Middle East, Hardware+Tools Middle East, Garden+Landscaping Middle East, ISH kitchen+bath Middle East, Light Middle East, Beautyworld Middle East, Wellness & Spas Middle East, Automechanika Middle East, and the Middle East Toy Fair.

    For more information, please visit our website at: www.uae.messefrankfurt.com

    Zona Verde Expo 2009

    Friday, February 20th, 2009

    ZONA VERDE Expo is the new alternative in the market that is breaking scheme. This Event is dedicated to promote the exposition and exchange of eco-friendly products and services, as well as organic life style, revolutionizing the market in Puerto Rico.

    For nearly every category of products & services  there are green alternatives that are not yet known in our culture. Our goal is to increase awareness for our environmental challenges becoming more environmentally  conscious on an interactive platform with over a 100 booth exhibitors, interactive seminars & speeches, product sampling, film presentations, eco-fashion shows, organic cuisine, decoration, gifts and much more. Reaching thousands of consumers & businesses will help forward the goal of a cleaner and healthier environment. 

    ZONA VERDE Expo is  directed to the family and the general public intending on becoming more environmentally conscious consuming this products. Also, educating its attendees on the increasing number of eco-friendly choices available for daily living and business.

    Therefore  we want to make a positive impact in our society  providing businesses the opportunity to showcase green sales & distribution for this products & services.  It is important to mention that in order to advertise  this event we will have an extensive media campaign that includes: radio, press and television locally, including a strong media tour for the last week.

    ZONA VERDE Expo will take place In the new green building  Puerto Rico Convention Center on March 14-15, 2009. This event is for our Island, our neighbors and ultimately our planet.  We hope that you become a part of it!!!

    Regards,

    Jillian Hopgood & Lorena Gil

    ZONA VERDE Expo Producers

    Show Dates:

    ZONA VERDE Expo is a two day event.

    • Set up Date: Friday
    • Open to Public: Saturday and Sunday

    Dragons Den, remake with Richard Farleigh for NGEF 2009

    Tuesday, February 17th, 2009

    Dragons Den first transmitted on BBC Two in January 2005, and is a show focusing on entrepreneurs who pitch their own project to the Dragons, five venture capitalists willing to invest their own money in exchange for equity.

    In series 3 & 4, in 2006 & 2007, Richard Farleigh became one of the famous Dragons. Two members of the NGEF team met Richard and he agreed to come and attend the Thursday morning session Pitching investors and Partners.

    Four selected participants of the NGEF Business Plan competition will have the chance to have Richard Farleigh and 4 other panelists judge and give opinions on their pitches.

    For more info on Richard, please visit his official website:
    www.richard-farleigh.co.uk/

    For more info on the show, you may visit www.bbc.co.uk/dragonsden/

    AN INTERNATIONAL TRADE FAIR FOR GLOBAL HALAL PRODUCTS

    Sunday, February 8th, 2009

    Photobucket

    The World’s Newest Halal Industry Show HALALIST EXPO 2009 which will take a place between 13-16 August in Istanbul / TURKEY with national and international exhibitors. The Halalist Expo is the new gateway for the global halal product exporters.

    HALALISTEXPO is going to bring key players of the World Halal Industry altogether such as Turkey, UAE, Saudi Arabia, Malaysia, Singapore, Indonesia, Thailand, Taiwan, Philippines, China, Iran, Iraq, Syria, Morocco, Algeria, Tunisia, Brazil, Australia, England, America, Belgium, France, Germany in Istanbul. The show provides opportunities to exhibitors to enter new potential markets (Turkey, Middle East, Europe, North Africa and Near East Asia)

    Turkey is the 6th biggest economy in Europe and 16th in the world and natural bridge between Europe and Asia markets. The population of Turkey is 72 million and % 98 of the population is Muslim. Growing numbers figure that Turkey, Middle East Countries and European Muslim population have a big in share over $ 2,1 trillion world halal market and Turkey doesn’t have an official halal certificate organization therefore Turkish market is wide open to the international exporters.

    WHY EXHIBIT
    HALALIST EXPO will bring thousands of national and international manufacturers, suppliers and buyers to meet with Halal Industry professionals.

    * The show provides opportunities to enter new potential markets. (Turkey,Middle East,North Africa and Europe)
    * An effective platform to introduce your products to the global market.
    * Over 30,000 visitors from 20 countries.
    * An Entry point to Middle East Market and European Muslim Population.

    EXHIBITOR PROFILE
    Halal Food & Beverage

    Food Packaging, Machinery and Catering Equipment

    Islamic Finance and investment

    Islamic Fashion and Textiles

    Pharmaceuticals

    Halal Cosmetics

    Halal Certified Premises

    Non-Food Products and Services

    Government Departments, Associations

    Media and Magazines


    VISITOR PROFILE

    Manufacturers

    Retailers

    Importers / Exporters

    Distributors and Wholesalers

    Investors

    Suppliers

    Hypermarkets & Supermarkets

    Hoteliers and Restaurateurs

    Groceries and Convenience store

    Financial Services

    Banking Institutions

    Government Institutions

    Halal Certification Companies

    Islamic Federations / Associations

    Publications and Magazines

    For further information,please visit our official website; www.halalistexpo.com

    IntertechPira’s Cosmeceuticals Summit offering discount to HBA X-Ceuticals attendees

    Thursday, February 5th, 2009

    IntertechPira, a leading conference and research organization is offering HBA X-Ceuticals attendees the opportunity to attend IntertechPira’s Cosmeceuticals conference at a 20% discount.

    Set for March 9 -11, 2009 at the Rosen Plaza Hotel in Orlando, FL, US and co-chaired by Dr. Nava Dayan, Director, Research and Development, Lipo Chemicals, Dr. Philip Wertz, University of Iowa and Wen Schroeder, President, SEKI Cosmeticals LLC, this 4th international conference will include sessions on regulatory issues, the innate immune system of the skin, skin aging and innovations and new developments.

    Each year since its launch in 2006, IntertechPira’s Cosmeceuticals Summit has raised the bar in terms of the information provided to participants. said Conference Director Christine Groff. 2009 continues in this vein with the inclusion of a new session, the innate immune system of the skin. We want to make sure that as many people as possible are able to participate in this unique industry event. Therefore, in recognition of the current economic situation and the fact that travel costs to Orlando may not be within budgets, we have decided to extend this offer to HBA X-Ceuticals attendees.

    Featuring a holistic approach, speakers in this unique event will be specialists in a variety of disciplines from science, R&D, law, regulatory philosophy and marketing, and will offer a balanced combination of representation from academia, industry, regulatory authorities and research facilities. Confirmed speakers providing strategic insight from the cosmeceuticals industry include: Ben Gurion University, CeeTox Inc., Coty Testing Institute, Diffusion LLC, EMD Chemicals, Ernst & Young LLP, Estée Lauder Companies, Genemarkers LLC, Lipo Chemicals, Massachusetts College of Pharmacy and Health Sciences, MatTek Corporation, National Advertising Division of the Council of Better Business Bureaus Inc, NBMI/XetaComp Technology, Nu Skin Inc, SEKI Cosmeticals Inc and The University of Iowa.

    NBMI/XetaComp Technology LLC and Genemarkers LLC recently joined the agenda with both presentations to be featured in the Innovations and New Developments session.

    Charles Sheeny, President of NBMI/XetaComp Technology will speak on the aspects of nanoscale physical sunscreens by featuring a review of the performance impact of nanomaterials such as titanium and zinc oxides and their potential commercial aspect. Anna Langerveld, PhD, President and CEO of Genemarkers LLC will present on the use of genomics tools in skin care. She will discuss specifically how genomics can aid in formulating products and validate efficacy claims as well as the use of high throughput technologies for measuring gene expression and gene sequence, the use of gene expression tools to understand biological mechanisms in skin and current use of genomics in skin care industry and outlook for the future.

    To view the final program and to learn more about the speakers, presentations and exhibitors visit the official website at www.cosmeceuticals-summit.com.

    About IntertechPira

    IntertechPira provides events, training, online information and publications across a wide range of zeitgeist issues and disruptive technologies affecting industry. Our 100% independent products are provided globally 24/7 and delivered by teams of independent experts at sites in Portland, ME, US and London, UK through 20 specialized industrial platforms. Our core competencies are information on: research and product development, globalization and new markets; production methods; regulatory and compliance.

    Press Contact:
    Sheri Bonnell, Press Officer
    sheri.bonnell@pira-international.com
    T: 207.781.9637
    www.intertechpira.com
    www.cosmeceuticals-summit.com

    Cosmeceuticals Summit 2009: NMBI/XetaComp Technology and Genemarkers LLC join program

    Tuesday, January 27th, 2009

    PORTLAND, Maine—- IntertechPira, a leading conference and research organization is pleased to announce the addition of NBMI/XetaComp Technology LLC and Genemarkers LLC to the Cosmeceuticals Summit 2009 agenda.  Both presentations will be featured in the Innovations and New Developments session.

    Charles Sheeny, President of NBMI/XetaComp Technology will speak on the aspects of nanoscale physical sunscreens by featuring a review of the performance impact of nanomaterials such as titanium and zinc oxides and their potential commercial aspect. Anna Langerveld, PhD, President and CEO of Genemarkers LLC will present on the use of genomics tools in skin care. She will discuss specifically how genomics can aid in formulating products and validate efficacy claims as well as the use of high throughput technologies for measuring gene expression and gene sequence, the use of gene expression tools to understand biological mechanisms in skin and current use of genomics in skin care industry and outlook for the future.

    Each year since its launch in 2006, IntertechPira’s Cosmeceuticals Summit has raised the bar in terms of the information provided to participants. said Conference Director Christine Groff. The addition of NMBI/XetaComp Technology and Genemarkers will only serve to enhance the 2009 program, thereby offering increased value to attendees.

    Set for March 9 – 11, 2009 at the Rosen Plaza Hotel in Orlando, FL, US and co-chaired by Dr. Nava Dayan, Director, Research and Development, Lipo Chemicals, Dr. Philip Wertz, University of Iowa and Wen Schroeder, President, SEKI Cosmeticals LLC, this 4th international conference will also include sessions on regulatory issues, the innate immune system of the skin, and skin aging. Featuring a holistic approach, speakers in this unique event will be specialists in a variety of disciplines from science, R&D, law, regulatory philosophy and marketing, and will offer a balanced combination of representation from academia, industry, regulatory authorities and research facilities.

    Confirmed speakers providing strategic insight into the cosmeceuticals industry include: Ben Gurion University, CeeTox Inc., Coty Testing Institute, Diffusion LLC, EMD Chemicals, Ernst & Young LLP, Est©e Lauder Companies, Lipo Chemicals, Massachusetts College of Pharmacy and Health Sciences, MatTek Corporation, National Advertising Division of the Council of Better Business Bureaus Inc, Nu Skin Inc, SEKI Cosmeticals Inc and The University of Iowa.

    To view the final program and to learn more about the speakers, presentations and exhibitors visit the official website at www.cosmeceuticals-summit.com 

    About IntertechPira

    IntertechPira provides events, training, online information and publications across a wide range of zeitgeist issues and disruptive technologies affecting industry. Our 100% independent products are provided globally 24/7 and delivered by teams of independent experts at sites in Portland, ME, US and London, UK through 20 specialized industrial platforms. Our core competencies are information on: research and product development, globalization and new markets; production methods; regulatory and compliance.

    Press Contact:
    Sheri Bonnell, Press Officer
    sheri.bonnell@pira-international.com
    207.781.9637
    www.intertechpira.com 
    www.cosmeceuticals-summit.com

    European ISV Convention 2009 announced by IT Europa Leading European ISVs to meet in Prague in May

    Friday, January 23rd, 2009

    (London) IT Europa announced today that it will be staging the Third Annual European ISV Convention from 13 – 14 May 2009 in Prague. The event will bring together leading Independent Software Vendors with Hardware, Software and Service organizations to explore and address the issues impacting the development of the IT Industry in Europe and to develop and strengthen partnerships aimed at supporting solution-based sales.

    The third annual European ISV Convention has been designed to build upon the success of the first two conventions, which were staged in Brussels and Frankfurt in February 2007 and 2008 respectively, and is expected to attract leading ISVs from all over Europe. The convention will feature a high-level conference programme with leading industry speakers on topics that include the challenges and opportunities for ISVs in Europe, the future of application development and delivery, new business models, strategies for growth, collaboration and cooperation.

    As the economic climate becomes more difficult and pressures on budgets intensify, applications and the business value that they generate become increasingly important in driving growth in both the IT and Telecoms sectors, said Alan Norman, Managing Director of IT Europa. The European ISV Convention 2009 provides a unique opportunity for Europe’s ISV community to come together to address the issues affecting the development of the software applications market. It also provides a framework within which major hardware and software vendors as well as service providers and system integrators can meet and engage with the directors and decision makers of Europe’s most significant ISVs and Solution Providers to create business opportunities.

    The European ISV Convention 2009 will take place at the Intercontinental Hotel, Prague from 13 – 14 May 2009. ISVs wishing to attend the convention and vendors or service providers interested in sponsorship opportunities can find further information at www.isvconvention.com. ISV participation is by invitation and is free of charge to qualifying delegates.

    About IT Europa

    IT Europa is the leading provider of strategic business intelligence, news and analysis on the European IT marketplace and the primary channels that serve it. It publishes European channel publications such as 8020 Europa and the IT Europa Newsletter. IT Europa also markets a range of database reports and organises European conferences and events for the IT and Telecoms sectors. For further details visit: www.iteuropa.com

    For further information contact:
    Alan Norman
    Tel: +44 (0) 1895 454 604
    Email: alan.norman@iteuropa.com