Archive for the ‘Media’ Category

17th Convergence India 2009, A Platfrom Enabling Business Strategies for Merging Applications Digital Convergence… Empowering a Billion Lives

Tuesday, March 3rd, 2009

New Delhi, Delhi, India— The 17th Convergence India 2009 exhibition and conference showcases converging technologies providing faster, easier access to information and multiple services. Organizations are evolving business models to maximize on the opportunities in the emerging digital communications landscape. The event will play a pivotal role in enabling companies to get the optimum value from cutting edge technologies and increase operational efficiencies.

The 17th Convergence India 2009 concurrent international conference brings you insights into new strategies in telecommunications, IT and broadcasting. Prominent international speakers will debate on the trends, challenges and solutions for progress in the ICT sector.

Sessions titled ‘Broadband: Capturing the Indian market’,'Mobile Information Society: Strategy & New Business Models’, ‘The Place of WiMAX in the Mobile Broadband Revolution’,'VAS in India’s Telecom Industry: Successful Growth Strategies’ and ‘The Info-Security Challenge: How do the good guys win?’ all form part of a comprehensive debate on Telecom, IT and Info Security.

On a parallel track, a panel discussion on ‘Regulatory Aspects of the Indian Broadcast Industry’ and sessions on ‘DTH, MSOs & Cable: The Battle for Supremacy’, ‘Satellite Broadcasting: Emerging Technologies’, ‘Animation & Gaming Industry’, and ‘Transition to a New Television Experience: Indian Perspective on IPTV’, successfully capture the major developments in India’s broadcasting and entertainment sectors.

Two technical workshops on ‘Digital watermarking and fingerprinting at the BCA’ by the Center for Content Protection (CCP, Asia Pacific; and one on ‘Migrating the Backhaul Network – Technology Alternatives and Transition Paths’ conducted by ECI Telecom, complete this informative and valuable conference.

The event is supported by the Ministry of Communications & IT, Govt. of India and the Ministry of Information & Broadcasting, Govt. of India, and certified by the US Commercial Service.

South Asia’s premium ICT event, 17th Convergence India 2009 will focus on empowering businesses with well-informed and practical insights into managing technologies and reducing costs in the converging world.

About us:

The Exhibitions India Group, established in 1987, is a trade promotion group with the objective of attracting investment into India by organizing focused international exhibitions and seminars, and enhancing India’s foreign exchange earnings by promoting participation of Indian companies at leading tradeshows worldwide.

To learn more about EI Group, visit


Hena Ahmad, Exhibitions India Group, +91 9999600622,
Gitanjali Lal, Exhibitions India Group, +91 9899648388,
Arvind Kaur, Exhibitions India Group, +91 9953305133,

Cosmeceuticals Summit 2009: NMBI/XetaComp Technology and Genemarkers LLC join program

Tuesday, January 27th, 2009

PORTLAND, Maine—- IntertechPira, a leading conference and research organization is pleased to announce the addition of NBMI/XetaComp Technology LLC and Genemarkers LLC to the Cosmeceuticals Summit 2009 agenda.  Both presentations will be featured in the Innovations and New Developments session.

Charles Sheeny, President of NBMI/XetaComp Technology will speak on the aspects of nanoscale physical sunscreens by featuring a review of the performance impact of nanomaterials such as titanium and zinc oxides and their potential commercial aspect. Anna Langerveld, PhD, President and CEO of Genemarkers LLC will present on the use of genomics tools in skin care. She will discuss specifically how genomics can aid in formulating products and validate efficacy claims as well as the use of high throughput technologies for measuring gene expression and gene sequence, the use of gene expression tools to understand biological mechanisms in skin and current use of genomics in skin care industry and outlook for the future.

Each year since its launch in 2006, IntertechPira’s Cosmeceuticals Summit has raised the bar in terms of the information provided to participants. said Conference Director Christine Groff. The addition of NMBI/XetaComp Technology and Genemarkers will only serve to enhance the 2009 program, thereby offering increased value to attendees.

Set for March 9 – 11, 2009 at the Rosen Plaza Hotel in Orlando, FL, US and co-chaired by Dr. Nava Dayan, Director, Research and Development, Lipo Chemicals, Dr. Philip Wertz, University of Iowa and Wen Schroeder, President, SEKI Cosmeticals LLC, this 4th international conference will also include sessions on regulatory issues, the innate immune system of the skin, and skin aging. Featuring a holistic approach, speakers in this unique event will be specialists in a variety of disciplines from science, R&D, law, regulatory philosophy and marketing, and will offer a balanced combination of representation from academia, industry, regulatory authorities and research facilities.

Confirmed speakers providing strategic insight into the cosmeceuticals industry include: Ben Gurion University, CeeTox Inc., Coty Testing Institute, Diffusion LLC, EMD Chemicals, Ernst & Young LLP, Est©e Lauder Companies, Lipo Chemicals, Massachusetts College of Pharmacy and Health Sciences, MatTek Corporation, National Advertising Division of the Council of Better Business Bureaus Inc, Nu Skin Inc, SEKI Cosmeticals Inc and The University of Iowa.

To view the final program and to learn more about the speakers, presentations and exhibitors visit the official website at 

About IntertechPira

IntertechPira provides events, training, online information and publications across a wide range of zeitgeist issues and disruptive technologies affecting industry. Our 100% independent products are provided globally 24/7 and delivered by teams of independent experts at sites in Portland, ME, US and London, UK through 20 specialized industrial platforms. Our core competencies are information on: research and product development, globalization and new markets; production methods; regulatory and compliance.

Press Contact:
Sheri Bonnell, Press Officer

BMAM EXPO ASIA 2009 once again receives strong endorsements from industry associations and the media

Friday, January 16th, 2009

Bangkok, January 2009- Building Maintenance & Asset Management Expo Asia (BMAM Expo Asia)the international trade exhibition and conference dedicated exclusively on building maintenance and facility management industry in Asia recently announced that key industry associations and media organizations are once again confirming their support and participation at its 2009 edition which will take place in Bangkok, Thailand from 3-5 September 2009.

After the successful staging of the 1st BMAM Expo Asia in September 2008, the second edition of BMAM Expo Asia in 2009 is expected to be even bigger in scale and size, and bringing once again all key players in the business and market under one roof. Mr. Rex Tanasak Ruangteprat, the President of Thailand Facility Management Association (TFMA) said The success of BMAM Expo Asia 2008 represented a phenomenal development for facility management industry in Thailand and Asia. The upcoming BMAM Expo Asia 2009 will be a showcase for both latest technologies and innovative solutions.The event serves as a platform that addresses critical issues and trends pertaining to the industry and markets. TFMA is pleased to be a supporting organization of BMAM Expo Asia.

BMAM Expo Asia 2009 also acts as an educational platform for the industry. Mr. Chollachai Thammaviwatnukoon, President of The Building Safety Inspectors and Officers Association (BSA) commented “BMAM Expo Asia 2008 provided the educational forum emphasizing the importance of effective building and facility maintenance. We also see this event as an effective platform that created increased awareness for building owners and facility operators on building safety practices. We will certainly continue our support for BMAM Expo Asia 2009.

BMAM Expo Asia 2009 also received the support of trade media organizations such as Technology Media Co Ltd, a publisher of various leading engineering-related magazines and directories in Thailand and Asia. One of their most read magazines; the “Construction & Property Magazine has confirmed their participation and support for BMAM Expo Asia 2009 even before the 2008 event actually ended. Mr. Kitti Wisutthiratanakul, Managing Director of Technology Media said We are impressed by the professionalism of the show, from visitor registrations, booth arrangements to conference programmes. We have indeed benefited greatly from our participation as the event enables us to reach out to our target groups, especially those who wish to enhance their professional and industry knowledge through our magazines and publications. This event provided us with a cost effective opportunity to meet our existing and new customers within a short period of time. We will definitely attend the 2009 edition again!

The staging of the second edition of BMAM Expo Asia 2009 couldn’t come at a better time where Industries and companies across Asia are facing increasingly business and financial pressures, especially on thin operating margins amid the global economic turmoil. There is a growing awareness and emphasis on improving business processes through cost effectiveness, cost savings, sustainability and operational efficiency solutions to optimize the performance of facilities, plants, equipment, machineries and building assets.

Asia’s facility maintenance and asset management market expected to continue to grow at unprecedented rates and BMAM Expo Asia 2009 is well positioned to serve as the engine of growth and act as the key industry platform to support the continued growth of this emerging industry and market.

For more information on BMAM Expo Asia 2009, please visit or contact us below

Mr. Wasu Rattanaporn
IMPACT Exhibition Management Co., Ltd. (Thailand)
99 Popular Road,Banmai
Subdistrict, Pakkred District,
Nonthaburi11120, Thailand.
Tel: +66 (0) 2833-5111
Fax: +66 (0) 2833-5127-9
E-mail: or

The Power Team for Workhorse IT Converges at Business Technology Summit 2008

Wednesday, August 27th, 2008

Saltmarch’s Summit on SOA/Web Services, SaaS/PaaS, Virtualisation & ECM. Early Bird Discounts Close August 22.

Bangalore, India August 2008 - The power team for Workhorse IT SOA & Web Services, SaaS/PaaS, Virtualisation and Enterprise Content Management (ECM) will be center stage at Saltmarch Media’s Business Technology Summit. The premier annual gathering for business technology stakeholders from across the world, the 2008 edition of Business Technology Summit will be held September 22-26 in Bangalore and Mumbai. Expected to attend the four day conference and expo will be nearly 800 decision makers, analysts, product managers, architects, engineers, project managers, designers, developers, programmers, entrepreneurs, VC, marketers and business strategists who are embracing the opportunities created by these mature and workhorse enterprise technologies. The attendee spectrum will also encompass the IT Channel Independent Software Vendors (ISVs), Original Equipment Manufacturers (OEMs), Value Added Resellers (VARs), System Integrators (SIs), and Distributors. Early bird discounts close August 22; register for the 2-day main conference and 1-full day workshop for $333.

As traditional views of IT get supplanted by an overarching business technology trend, companies are investing in gaining the benefits of the next generation of computing, where resources are maximized, integrated and used to deliver business results. Saltmarch Media’s Business Technology (BT) Summit features a convergence of intelligence on the hottest technologies on India’s business technology radar — the ones that are not only exhibiting attributes such as cost savings, flexibility, application re-use, and faster response times, but also the ones that are charting pronounced inflection points in their evolution.


Centered around the theme of “Riding the Workhorse IT Hockey Stick”, BT Summit features four co-located tracks — SOA & Web Services, SaaS/PaaS, that offer complimentary synergistic for a robust IT infrastructure that no IT decision-maker, manager, architect or professional can afford to ignore in their quest for business technology success. Attendees to the summit will be able to attend talks from all four tracks.

The Summit chair is putting together a program that offers attendees a unique opportunity to learn and assimilate technology know-how, augment executive decision-making, understand best practices, and absorb the innovation excellence of experts, in focused settings, said Shri. M. N. Vidyashankar, Former Principal Secretary, Information Technology, Government of Karnataka, India. So while the Big Tent Technology Edition will be held in India’s tech capital Bangalore (Sep 22-24 2008) the Executive Edition will be in India’s financial capital Mumbai (Sep 26 2008). “At the Executive edition, some of India’s topmost CIO’s will hold forth on the business technologies and solutions they are deploying and implementing to craft the success of their enterprises, besides elaborating on what they did right to keep their business on top consistently,” said Dilip Thomas, Chairman & CEO, Saltmarch Media.

Speakers, handpicked by the BT Summit chair, include:

o Alan Pelz-Sharpe – ECM Analyst: Author of ECM Suites and E-Mail Archiving and Management reports. Former ECM Consulting Director, Wipro and VP North America, Ovum. 19 year veteran of the document technology industry. Frequent expert guest on the BBC, CNN and ABC television.
o Chris Harding – SOA Visionary: Forum Director for SOA and Semantic Interoperability, The Open Group. Works on semantic interoperability and SOA. Certified TOGAF practitioner
o Peter Coffee – SaaS/PaaS Expert: Director of Platform Intelligence at Formerly Technology Editor at eWEEK. Appeared on CBS, NBC, CNN, Fox, and PBS newscasts addressing Internet security, the Microsoft antitrust case, wireless telecom policies, and other business issues. 23 years’ experience in advancing and evaluating information technologies and practices. Author of Ziff Davis Press tutorial “How to Program Java” in 1996 and “Peter Coffee Teaches PCs”.
o Ismael Ghalimi – BPM Pioneer: Technology visionary and strategic industry leader. CEO of Intalio, the Open Source BPMS Company. Created the first standards-based business process management system (BPMS). Founder of the Business Process Management Initiative ( Coined the term Office 2.0.
o Robert Marcus – Grid Visionary: Leader for SOA and Distributed Virtualization standards at Senior Research Engineer at SRI International. Former Director of Technology Transformation and Deployment at General Motors, CTO of Rogue Wave Software, VP of Technical Strategy at the MCC Research Consortium, Director of Object Technology at American Management Systems, Coordinator of Object Technology at Boeing, and Knowledge Systems Engineer at HP.
o Matjaz B. Juric – BPEL Mentor: Specialist in projects on SOA Maturity Model, SOA in Telco, performance analysis and optimisation of RMI-IIOPMember of BPEL Advisory Board.
o Ravi Gururaj – Founder, VMLogix: Over 17 years of product development, management and marketing experience. Formerly with Trilogy, UberWorks and Dialogic, and founder of two software start-ups.
o Morris Panner – SaaS Workflow Expert: CEO of OpenAir, named one of the Fastest Growing Private Companies in New England in both 2006 and 2007, a Deloitte & Touche Fast 500 Company, a Finalist in the 2005 Software and Information Industry Association CODiE award competition and a Top 25 Global Service Provider by ASP News. Co-Chairman of the Board of the Software Division of the Software and Information Industry Association. Featured in the Boss column of the The New York Times, Forbes and Fast Company.
o Sasa Ana – SOA Researcher: Career dedicated exclusively to the field of SOA and implementation of SOA solutions. Specialized knowledge and experience in the technical, business and organizational aspects of SOA.
o Nitin Borwankar – Father of Data 2.0: Industry veteran of 20+ years with assignments at Ingres, Sybase and Ironport and consulting for Sun, Sybase, NetObjects, Mayfield Fund, Preview Travel (Travelocity), Synarc, Greenplum and OnMobile. Technical Architect, Business Strategy Consultant, Coined the term Data 2.0 in 2005.
o Hans de Groot – Web Globalization Expert: Expert in creating effective globalization strategies to meet localization requirements. VP APAC and member of Management Team of SDL Tridion. Responsible for building up strong alliances including IBM, BEA & Software AG.

In addition to keynotes, power panels, focused sessions, and hands-on workshops over four days, one of the best reasons to attend BT Summit is the vibrant exhibition, which features leading business technology companies and their projects and services. Intalio, SDL Tridion, Progress Software and OpenAir among others are participating in the summit. Business Technology Summit sponsorship information is available from Attendee registration is open from here:

About Saltmarch Media
Saltmarch Media is a revolutionary new media company that provides industry-leading Web Sites, Conferences, and new media platforms focusing on diverse sectors such as IT, Energy, Human Resources, Manufacturing, Retail, Biotechnology, and BFSI. Saltmarch’s media properties aim to inform, network, and serve professionals and executives in these diverse sectors with information, opportunities, evaluation and guidance they need to excel in their jobs from keeping pace with emerging trends and technologies, to evaluating products and solutions, to developing strategies, to making cost-effective purchase decisions and effectively managing and leading their organizations’ projects. More information:

For further information, please contact:
Saltmarch Media
P: +91 80 40051000, E:

Speakers Announced for Telepresence World 2008 London: March 18th-19th, ExCel London

Tuesday, February 5th, 2008

Martyn Lewis, CBE (Chairman of Teliris and former TV presenter and news anchor), Charles Stucki (Manager of Cisco Telepresence Systems Business Unit), Jonathan Shopley (Executive Director of The CarbonNeutral Company), and Marc Trachtenberg (CEO of Teliris) are featured speakers among notables to address delegates

London, UK: Tuesday 22nd January, 2008 – Hemisphere Expo Services, producers of the Telepresence World Conference Series (, announced today the featured speakers and panellists who will address attendees of Telepresence World 2008 London, which will take place on 18th – 19th March at ExCel London, the internationally acclaimed exhibition and conference centre located in the UK’s capital city.

The conference, which will showcase the latest state-of-the-art systems designed to enable and enhance collaboration and reduce the need for in-person meetings, will focus on real-world applications of telepresence and will feature case studies, roundtables, and business analyses led by industry leaders. Speakers will explore a wide variety of topics ranging from management of the global enterprise via telepresence to ways that the technology can reduce the corporate carbon footprint and contribute to the development of sustainable business models.

Marc Trachtenberg, who is a Co-Founder of Teliris as well as its CEO, will lead off the Conference on March 18 with a powerful and highly interactive look at the multi-faceted ways that telepresence will continue to change business practises around the world.

According to Mr. Trachtenberg, “It is hard to believe that it was slightly less than a decade ago that Teliris introduced the first telepresence system. In that short time, companies of all sizes, all over the world have realized the tremendous value of this unique technology and its implications for managing rising costs, fostering deeper, more effective communication and decision making and even addressing corporate environmental responsibility. And this is just the beginning — telepresence will eventually become an irreplaceable asset within each and every organization that needs to meet in a natural, immersive way across distance.

According to Ken Crangle, vice president, Diamond Sponsor HP Halo Telepresence Solutions, “As global enterprise becomes more distributed and complex, more effective ways to collaborate and communicate are key to increasing business productivity, furthering collaboration and reducing corporate travel expenses. HP Halo Telepresence Solutions are already used by some of the world’s leading companies such as ABN Amro, AMD, BHP Billiton, DreamWorks Animation and PepsiCo to foster more personal connections while reducing the burden of travel and to make business decisions faster and with greater control. We are looking forward to showcasing the benefits of this powerful technology at Telepresence World 2008.”

Featured Presenters at the conference will include:

Martyn Lewis, CBE, Chairman & Co-Founder Teliris
Marc Trachtenberg, CEO & Co-Founder – Teliris
Charles Stucki, VP & General Manager – Cisco Telepresence Systems Business Unit
Jonathan Shopley, Executive Director – The CarbonNeutral Company
Aaron McCormack, CEO – BT Conferencing
Peter Lloyd, Editor-in-Chief – AV Magazine

Jonathan Shopley, Executive Director of The CarbonNeutral Company, said: Technological solutions are vital for a low carbon future. Our experience shows us that business travel accounts for around 20% – 30% of our service-based clients overall emissions. Where possible, using virtual options like telepresence is a real opportunity for businesses to cut emissions at the source whilst increasing cost and staff efficiency.

Martyn Lewis, CBE, Chairman of Teliris and lauded TV presenter and news anchor, also presenting at the Conference, stated: This is such an exciting time for the telepresence industry as more and more companies around the world begin to understand how drastically its deployment can redefine business as they know it.

Attendees of Telepresence World 2008 London will have a unique opportunity to experience telepresence offerings from a number of vendors first-hand via demonstrations and exhibitions. The venue for the conference, the ExCel London Exhibition and Conference Centre, is conveniently located near the London City Airport and Canary Wharf. The stunning waterfront setting includes a variety of hotels, restaurants, and pubs and is adjacent to the Royal Victoria Dock, originally established by Prince Albert in 1855.

World renowned analyst firm Frost & Sullivan has partnered with Telepresence World to provide market leadership, perspective, and insight. Diamond Sponsors of Telepresence World 2008 London include Teliris, Cisco, and Hewlett-Packard. BT has joined as a Gold Sponsor and Network Sponsorship will be provided by Masergy Communications. Organisational supporters include the Interactive Media & Collaborative Communications Alliance (IMCCA), the International Society of Presence Research (ISPR), Digital Content Forum (DCF), the Communications Management Association (CMA), and the British Computer Society (BCS). Audio Visual (AV) Magazine, AV News, Connect World, CXO, Education Business, European CEO, Government Technology, Health Business, New Media Age, Report Buyer, Total Telecom, and Videoconferencing Insight Newsletter are among a growing listing of media sponsors who have signed on to promote the event. Telepresence World 2008 London is a CarbonNeutral event.

Additional major sponsor announcements will be released in the next few weeks; however partner and exhibitor opportunities are still available; please email for details. The meeting and adjacent Exhibitor Pavilion will be covered by an invited core of journalists but additional press inquiries are welcome.

For more information on Telepresence World events, see: To view Telepresence in Action, please visit . To find out more about telepresence, read the latest news, and participate in the global dialogue surrounding this fantastic technology, please join us at

About Hemisphere Expo Services, Inc.

Established in 1990, The Hemisphere Group has produced events throughout Asia, India, and the Americas. Their events portfolio includes conferences, seminars, and tradeshows on topics ranging from aerospace to finance. Known today as Hemisphere Expo Services, Inc., they provide expertise in the production and management of events relating to high-technology advancements. (

EVENT CONTACT: Mark Barounos
Hemisphere Expo Services, Inc.
BY PHONE: + 1 (970) 879-8140
BY FAX: + 1 (781) 394-7982

New Venue and Dates Announced for Telepresence World 2008 London

Monday, February 4th, 2008

Teliris, Cisco, and Hewlett-Packard join as Diamond Sponsors with many more to follow

Steamboat Springs, CO (November 26, 2007) Telepresence World Conference Organizer Hemisphere Expo Services, Inc, has announced plans for the next Telepresence World Conference event that will showcase the latest high-tech alternatives to traveling for face-to-face meetings. Telepresence World 2008 London ( will take place March 18 -19, 2008, at the internationally acclaimed ExCel London Exhibition and Conference Centre in the UK’s capital city.

“You have to experience it to believe it is often heard when describing telepresence. Telepresence meetings make remote participants life-size, with fluid motion, accurate flesh-tones, eye-to-eye contact, and flawless audio. The experience feels remarkably natural and comfortable for almost any size meeting from two people to large classrooms.

According to Mark Barounos, President of Hemisphere Expo Services, the use of telepresence technology for business applications “has increased dramatically� since the inaugural Telepresence World Conference was held in San Diego, CA, in June of 2007.
“Telepresence vendors such as Cisco and Teliris are reporting mounting numbers of customers world-wide. John Chambers recently said that installations of Cisco’s virtual meeting solution grew by over 400% in the last business quarter alone. This overwhelming acceptance of telepresence as a practical option to in-person conferencing has definitely pushed the technology from emerging to mainstream.

Due to the increasing recognition that telepresence can enable collaboration while reducing the carbon footprint and costs associated with corporate travel, Barounos expects turnout for the London event to be in excess of over 700 delegates. To allow greater participation in UK, the venue for Telepresence World 2008 London was recently moved to the spectacular ExCel London Exhibition and Conference Centre located near the London City Airport and Canary Wharf. The stunning waterfront setting includes a variety of hotels, restaurants, and pubs and is adjacent to the Royal Victoria Dock, which was originally established by Prince Albert in 1855. Since opening in 2000, ExCeL London has hosted more than 1,700 events. Notes Barounos, “the expanded facilities and centralized location of the ExCel will greatly enhance the conference experience for attendees, speakers, and exhibitors alike, and it will allow us to present some very exciting sessions involving high-profile participants.

Telepresence World 2008 London will encompass two days of plenary sessions, panel discussions, case studies, roundtables, exhibits, and telepresence demonstrations focusing on real-world applications of telepresence. Frost & Sullivan, a world renowned corporate analyst firm, has partnered with Telepresence World to provide market leadership, perspective, and insight. The Organizers are also collaborating with the UK-based Carbon Neutral Company (TCNC) to make the conference a carbon-neutral event–carbon emissions created locally by the meeting will be measured and offset, resulting in a net zero carbon footprint. Delegates traveling to the conference by air will be encouraged to offset the carbon emissions generated from their journey via participation in a variety of international carbon mitigation programs.

Global Telecom leaders Teliris–recent winner of the Frost & Sullivan 2007 Market Leadership Award in the Telepresence Industry; Cisco—the premiere provider of cutting edge technologies designed to transform how people connect, communicate, and collaborate; and Hewlett-Packardwho recently teamed up with TANDBERG to provide a solution that links their Halo Collaboration Studio to other standards-based videoconferencing systems have signed on as Diamond Sponsors for the conference. As such, they will play integral roles in supporting the event and shaping the future role of telepresence in business, academic, and research endeavors.

Network sponsorship for Telepresence World 2008 London will be provided by Masergy Communications. Organizational supporters include the Interactive Media & Collaborative Communications Alliance (IMCCA) and the International Society of Presence Research (ISPR). Audio Visual Magazine, AV News, Business Trends Quarterly, Connect World, Education Business, European CEO, Future Healthcare, Future Pharmaceuticals, Government Technology, Health Business, New Media Age, and Total Telecom are among a growing listing of media sponsors who have signed on to promote the event.

Additional major sponsor announcements will be released in the next few weeks; however partner and exhibitor opportunities are still available; please email for details. For more information on Telepresence World events, see: To view “Telepresence in Action,� please visit . To find out more about telepresence, read the latest news, and participate in the global dialogue surrounding this fantastic technology, please join us at

About Hemisphere Expo Services, Inc.
Established in 1990, The Hemisphere Group has produced events throughout Asia, India, and the Americas. Their events portfolio includes conferences, seminars, and tradeshows on topics ranging from aerospace to finance. Known today as Hemisphere Expo Services, Inc., they provide expertise in the production and management of events relating to high-technology advancements. (

CONTACT: Mark Barounos
Hemisphere Expo Services, Inc.
BY PHONE: + 1 (970) 879-8140
BY FAX: + 1 (781) 394-7982

Brand Lounge to participate in Media and Marketing show 2007

Monday, November 12th, 2007

Dubai Brand Lounge, the designated partner of Trout and Partners in the Middle East & North Africa, are participating in the 3rd edition of the 2007 Media and Marketing Show. The exhibition is taking place at the Sheikh Rashid and Sheikh Maktoom Hall, Sunday, November 11th till Tuesday November 13th, from 12pm to 9 pm.

Brand Lounge, the branding and marketing strategists firm is going to offer and explain its services and the secret behind its success, which is driven by the pioneer of Differentiated Positioning, Jack Trout.

Trout & Partners Ltd. has established its clientele line-up of world’s prestigious brands Procter & Gamble, MasterCard International, IBM, Pfizer and a number of others.

Brand Lounge is positioned as an external marketing department that aims to be recognized as the number one expert in business branding and strategic marketing consultancy offerings its services to businesses seeking to drive through improvements in the effectiveness of their marketing, to differentiate and to generate innovative marketing solutions within the Middle East and North Africa.

Brand Lounge promises to utterly differentiate your business and position it away from competition through precisely engineered and uniquely crafted brand strategies. Brand Lounge only takes a proactive stance on developing your brand so that customers will know why they should choose your company, products and services above competition. Brand Lounge treats its customers, product/services, not as a mere nice looking logo, but how it represents and manifests the entire brand experience.

To reach success, we have to think different; we have to position our brand differently. Differentiation is what sets us apart from our competitors to start with, and this is exactly what we pour into any brand that we come across. Differentiation is ever changing. It’s the deepest well into psychology and human behavior. It’s our only ever flowing constant, and through this understanding of constant, we get to comprehend and realize our living brand, position it above all competition, and highlight its differentiated point. We are quite confident that our participation in the Media and Marketing Show will further help us get in touch with our target audience in order for us to take them through a quick journey into what we offer said Hasan Fadlallah, Founder and Managing Director of Brand Lounge

Brand Lounge as the designated partner to Trout & Partners also organizes lectures and seminars. The firm has exclusive access to a network of marketing lecturers along with Jack Trout himself and the local partners. All of these lectures are based on Jack Trout’s books, concepts and case studies.

About Brand Lounge:

Brand Lounge is an independent Strategic Consultancy firm, founded in 2006 by Mr. Hasan Fadlallah Managing Director of Brand Lounge. The firm has been established in a fast burgeoning city of Dubai to provide positioning and branding services to the Middle Eastern and international organizations. Hasan Fadlallah carries over a decade of innovative blend of expertise in marketing and is responsible for creating, developing and nurturing some of the best brands in the region.

About Trout & Partners Ltd:

Trout & Partners Ltd is global leader in strategic positioning. This is the consulting firm founded by Jack Trout, who is recognized as the world’s foremost marketing strategist. He is responsible for the freshest ideas in marketing in the last twenty years and his concept of Positioning has become the world’s #1 business strategy.

For more info please contact:

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