Archive for the ‘Marketing’ Category

People Creating Value: Aligning Visions for Superior Product Development

Friday, November 26th, 2010

Bart Velthuizen of People Creating Value, a sponsor at the marcus evans Industrial Design Summit 2010, on superior innovation in product development.

Interview with: Bart Velthuizen, Chief Executive Officer, People Creating Value

Cannes, France, November 10, 2010 – FOR IMMEDIATE RELEASE

Product design and development companies need to align their visions of technology and future consumer behaviours to enhance the chances of new breakthroughs, says Bart Velthuizen, Chief Executive Officer at People Creating Value. Companies that stand out are those who have found matches between the two. From a sponsor company at the marcus evans Industrial Design Summit 2010, in Cannes, France, 22 – 24 November, Velthuizen discusses his thoughts on aligning visions for superior innovation and creativity.

What makes a product user-centric?

Bart Velthuizen: Having a user-centric design methodology is the best way to ensure products are user-centric. Experts often ask potential consumers what their expectations of the future are, to build a picture of what people need or what they will need in the future. Product designers need to analyse and translate consumer insights into product specifications, and use that data to guide product development in a structured way.

What brings product loyalty?

Bart Velthuizen: Product loyalty comes from product quality. Manufacturers need to make simple and beautiful products which address and fulfil customer needs. The consumer will remember the quality next time he or she buys the product.

How can product design executives reach superior levels of creativity and innovation?

Bart Velthuizen: Innovation has hundreds of definitions. We chose the definition of people creating value through the implementation of new ideas. This is not about creating new ideas but implementing ideas and creating value in new ways.

Companies that stand out in the world do two things: they understand their customers’ needs and combine that with creative technology to get matches between the two.

What are some of the upcoming developments that the industry should prepare for?

Bart Velthuizen: There will be a scarcity of certain materials and we will need to find ways of using renewable or recyclable materials. There are also toxicity and environment issues to consider. The choice of material in product development is becoming more and more critical.

What long-term strategies would you recommend?

Bart Velthuizen: I would advise aligning visions of technological capabilities with visions of future behaviours. We will be seeing many companies working on brilliant ideas and not finding the right market, either because it does not exist or because there is no access to it.

If you have built a vision of how consumers are going to behave in the future you have to do the same with technology; organise a radar function to spot new and emerging technologies, and try to align those two visions into one long-term vision for your consumers and technology. Doing so will enhance the chances of finding a new breakthrough.

Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division

About the Industrial Design Summit 2010

This unique forum will take place at the Majestic Barri̬re Hotel, Cannes, France, 22 Р24 November 2010. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The summit includes presentations on engineering consumer experiences, successful product development, the eco-design revolution and heightening brand loyalty.

For more information please send an email to Jana Urbanovska at or visit the event website at

Please note that the summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit

All rights reserved. The above content may be republished or reproduced – kindly inform us by sending an email to

About People Creating Value

People Creating Value evolved from the successful collaboration between the companies De Loft and First. In September 2009, they launched People Creating Value as a design consultancy for integral product development offering an extensive range of competences.

For more information:

Adapting to a New Reality: The Impact of the Health Care Reform on Medical Device Manufacturing

Wednesday, November 10th, 2010

Thomas Novelli, the Chairman of the marcus evans Medical Device Manufacturing Summit Fall 2010, talks about improving efficiency and preparing for upcoming changes in the industry.

Interview with: Thomas Novelli, Vice President of Government Affairs, Medical Device Manufacturers Association

Hollywood, FL, September 16, 2010 – FOR IMMEDIATE RELEASE

The medical device manufacturing industry needs to find ways of cutting costs and minimizing the impact of future excise taxes that the Health Care Reform will bring about, advises Thomas Novelli, Vice President of Government Affairs at the Medical Device Manufacturers Association. The Chairman of the marcus evans Medical Device Manufacturing Summit Fall 2010 taking place in Hollywood, Florida, December 5-7, Novelli discusses the need for cost cutting and where the opportunities for leaner production may lie.

What are some of the upcoming changes that medical device manufacturers should be prepared for?

Thomas Novelli: In the next few years, medical device manufacturing executives will have to adapt to the changes made in the new healthcare laws. One issue that will directly impact them is the 2.3 percent excise tax, therefore they will need to find ways to minimize this effect.

Looking forward, executives have to find much leaner production methods, cutting costs where possible. For example, they can look at their supply chain management systems. They should be finding more efficient approaches, minimizing distribution delays and executing high-quality manufacturing practices, such as six-sigma.

What long-term strategies would you suggest?

Thomas Novelli: In supply chain management systems, mid-sized companies are not as efficient as they could be. It is essential for them to look at the best practices in the industry – this could be industry leaders, or small companies like themselves. By looking at these practices, they can learn what they need to do to improve their Just-in-Time strategies and make sure that the product lifecycle process is being implemented and utilized to its fullest potential.

Medical device manufacturers should also be aware of new disclosure requirements. The law provisions require device manufacturers to disclose the payments that they make. In addition, they need to be prepared for the research division of the litigation, as a private public entity called The Patient’s Centre of Malcolm’s Research Institute will start to guide pairs within the healthcare system, such as Medicare and Medicate, and provide them with evidence on medical interventions, drugs, devices, and more. My advice is: target equipment gain, as technology is always moving forward, and the appropriate evidence is going to help you not only secure regulatory purpose problems, but reimbursement as well.

How can innovation in medical device manufacturing be enhanced?

Thomas Novelli: In order for innovation to take place, there has to be a favorable environment. The medical device industry is different from the pharmaceutical industry, in the sense that most of the innovation takes place in small or mid-sized companies. These smaller companies are developing innovative technologies and commercializing them themselves, or being acquired by larger corporations.

To have a favorable regulatory and legislative environment, there must be a clearly proven medical technology. In recent years, the Food and Drug Administration (FDA) has become less predictable and timely for device application approval with the agency. This has led to a back-up of applications and venture capitalists who have invested in these companies and are choosing to stop due to problems they are seeing in the FDA. In order for investors to continue to invest and promote innovation, this situation must be resolved.

Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division

About the Medical Device Manufacturing Summit Fall 2010

This unique forum will take place at The Westin Diplomat Resort & Spa, Hollywood, Florida, December 5-7, 2010. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The summit includes presentations on lean manufacturing, supply chain and risk management, and staying ahead of FDA regulations.

For more information please send an email to Jana Urbanovska at or visit the event website at

Please note that the summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visit

All rights reserved. The above content may be republished or reproduced – kindly inform us by sending an email to

BMAM EXPO ASIA 2010 successfully concluded its 3rd annual edition in Bangkok, Thailand

Tuesday, October 19th, 2010

(Bangkok, Thailand, October 7, 2010) BMAM EXPO ASIA 2010 “The 3rd international exhibition and conference on building maintenance and asset management” took place successfully at IMPACT Exhibition and Convention Centre in Bangkok from 15th to 17th September 2010.

Held annually in Bangkok, Thailand since 2008, BMAM Expo Asia has grown to be a key regional industry exhibition and knowledge exchange platform serving the interdisciplinary facility and property management fields devoted to the maintenance and care of commercial and institutional buildings such as overseeing the safe, secure and environmentally sound operations and maintenance of these assets in a cost effective manner while at the same time, ensuring the long term preservation of the asset values.

Over 174 exhibiting and co-exhibiting companies from 23 countries participated in this year’s event, taking up 5,000 sq. meters of exhibition floor space. This is about 36% increase as compared to last year’s event. The exhibition attracted over 3,688 trade visitors of which 632 were foreign visitors coming from 26 countries. 67% of these visitors had direct purchasing authority.

Running alongside the BMAM Expo Asia exhibition was the well attended BMAM conference which was sponsored by Jones Lang LaSalle. This year’s conference touched on wide ranging topics and subject matters such as the role of asset management in adding values to facilities, energy efficiency building retrofits, the future of facility management industry in Asia, the future of outsourcing in facility management, risk management and protections just to name a few.

This year’s event saw an increase in the numbers of industry seminars, workshops and courses conducted by government agencies and trade associations such as the Thailand’s Department of public works and town and country planning, ASHRAE Thailand Chapter, the Association of Siamese Architect, Property Management Association of Thailand, The Environmental Engineer Association of Thailand, the Building Safety Inspectors and Officers Association and the Lift Association of Thailand.

One such course was the sellout National Fire Protection Agency 101 Life Safety Certification course reinforcing the growing interest and emphasis amongst Thai facility and property professionals on adopting the latest known-how in enforcing effective fire and safety protections for buildings in Thailand.

Green building concept was also a top draw at the exhibition.”It is timely that the organizer has added green building and retrofit into this year’s event profile which allows us to successfully showcased our Thailand Green Building Institute during the exhibition and also conduct our green design and management and green facility management seminars for our members.” said Mr. Thaweejit Chandrasakha, the President of the Association of Siamese Architects.

With positive feedback received from exhibitors, the organizers concluded that BMAM Expo Asia 2010 has met the expectations of most exhibitors. The majority of the exhibitors also expressed their satisfaction with the quality of trade visitors and buyers attending the exhibition.

“For the third year in a row now, Sodexo has participated in BMAM Expo and we are pleased that this year’s event is yet another successful event for us. We were able to focus on our targeted clients and further advertise Sodexo as the leading provider of integrated facilities management services in Thailand. We have had interesting discussions with and enquiries from international banks, universities, hospitals, real estate property developers, oil and gas companies and even a real estate developer from overseas.” said Mr Col Lin Yeo, Business Development Director of Sodexo.

Mr. Sebastian Power, the Director, Account Management at Property Care Service (Thailand) Ltd. added that BMAM Expo Asia 2010 had provided his company with a cost effective marketing platform to introduce their total facility management concept together with its energy management and building maintenance partners, M&C Energy Group and Comin Thai Co., Ltd. and demonstrate to the market that the company is now capable of providing both professional hard and soft service solutions for all types of property.

“We are looking forward to the opportunity to participate again in 2011.” said Mr. Rawee Ngamchokchaicharoen from TRANE who together with its partners, Hussmann, Thermo King, Ingersoll Rand and Cisa displayed their new HVAC solutions under the climate solution concept.

Jones Lang LaSalle took the opportunity to sponsor the BMAM conference and invited many of its overseas experts to attend. “BMAM Expo Asia 2010 offered excellent opportunities for professionals in the real estate field and related industries to learn and share experiences and expertise as well as new innovations. We are pleased to have the opportunity to participate in this event” said Ms Suphin Mechuchep, Managing Director of Jones Lang LaSalle.

MARCOM Beijing 2010

Thursday, August 26th, 2010

MARCOM Beijing International Conference with Exhibition on Marketing Communication and Advertising Media was held on 25th to 27th August, 2010. More than 400 companies and 80 media participated in this event. The respected leaders and guests including Zheng Silin, the Vice Chairman of National People’s Congress Foreign Affairs Committee of People’s Republic of China, Vice President of World Federation of Advertisers and President of China Association of National Advertisers, Duan Ruichun, the Executive President of the China Association of National Advertisers (CANA), Gao Huaizhong, the Vice Executive President of the China Association of National Advertisers, Zhou Keren, the President of China Advertising Association of Commerce (CAAC), Klaus. M. Hilligardt, Chairman of MESAGO Holding and the business leaders from various industries attended MARCOM Beijing 2010.

MARCOM Beijing 2010 is organized by CANA, CAAC and MESAGO Holding with the great support from China Advertising Association, China Network Television, World Advertising Media Association, World Federation of Advertisers and China Marketing Association. Around 80 speakers presented their insights about the latest trends and new concepts of marketing & communication in their respective industries and shared their best practices with the audience. The concurrent exhibition focused on the application of media, advertisement, technologies and services in marketing communication industry, from which the advertisers learned and experienced deeper knowledge of products and services from related companies.

Media, marketing & communication agencies and advertisers compose the “Never-Ending Love Triangle” in the whole marketing & communication value chain. As the first conference and exhibition covering the whole marketing & communication value chain, the organizers dedicated to bring together all industry players and approach the best way of communication to serve the advertisers better.

The first day of the conference included two keynotes “Going Global under Harmonious Guidelines” and “Brand Building, Brand Living, Brand Value” and 6 sessions on Sports Marketing, Online Marketing, Marketing in the Automotive Industry, Outdoor Advertising, Search Marketing and Sustainable Development CSR (Corporate Social Responsibility). Since the media are the strategic resources of the enterprises, the brand strategy and how to integrate the media resources become the key factor in both domestic and international competition. Both brand communication and crises management are witnessing the dependency between the media and the enterprises. The enterprises and media are strategic partners and in the same time the entrepreneurs and the media leaders are the decision makers and the executors of the cooperative strategies. Chen Xudong, Vice President of Lenovo Group & General Manager for Lenovo China Region, Xia Hanxing , Vice President of Beijing Huaqi Information (Aigo) Digital Technology Co., Ltd., Chris Boggs, President of SEMPO & SEO Director of ROSETTA, and Sakae Ohashi, President & CEO of Kyodo Public Relations Co., Ltd. shared their experiences about how to going global under harmonious guidelines, how to deal with the cultural differences, the internationalization and the localization of marketing concepts. Joe Wang, Deputy General Manager of Shanghai Jahwa United, Jessica Yu, Senior Vice President of Corporate Communications, Hill & Knowlton (China) and representative from Shanghai Fosun High Technology Group afterwards illustrated their own organization’s experiences under the theme of “Brand Building,  Brand Living, Brand Value”. Rex Wong, Vice President Marketing Asia Pacific, ABInbev China, He Haiming, Deputy Director of CCTV Advertising Center, Matt Roberts, General Manager of China, Wang Jianjun, Deputy General Manager of BYD Automobile Sales Co.,Ltd., Sun Yuxuan, Deputy General Manager of Beijing Bright Corner Media Co., Ltd., Hu Yanping, General Manager of DCCI Data Center of China Internet, Allen Qu, CEO of Netconcepts Web Technologies (Beijing) Co., Ltd. and T.B. Song, Greater China Chairman of Ogilvy & Mather etc. discussed the new marketing trends in their respective vertical industry.

Marketing is to satisfy people’s needs. Marketing is the most effective, vital, and actionable theme! Conferences and exhibitions are one of the driving forces to promote the development of the industry. The essence of the exhibition is to help businesses to expand their markets, improve the external influence and market competitiveness. The second day of the conference is constituted by six sessions including Marketing and Advertising Responsibility for a Harmonious Society, Mobile Marketing, SNS Marketing, Media Efficiency Control/Media Audit, Traditional Media in the Digital Era, Electronic Commerce and the Appropriate Marketing Mix. “Show your MARCOM, Find your MARCOM” is the essence of MARCOM Beijing 2010. The four types of media: print, radio, film & television, as well as the internet are all covered by MARCOM Beijing. William Valentino, Greater China Vice President of Corporate Social Responsibility from Bayer (China) Co., Ltd. Beijing Branch & Visiting Professor for international media of School of Journalism and Communication, Tsinghua University, Ding Junjie, Vice President of China Communication University, Xia Xiaohui, Vice president of China Network TV, Xie Hong, Chairman of the Board of Zhejiang Beingmate Industry and Trade Co., Ltd. and Chen Gang, Vice President of School of Journalism and Communication, Peking University shared their knowledge on the hot issues of Marketing and Advertising Responsibility for a Harmonious Society. Shan Phillips, Vice President, Telecom Practice for Greater China, Nielsen, Donna Li, General Manager, Strategic Marketing & Media Planning,, Luke Lin, CEO, CHR Hejin Data Information Co., Ltd., Luan Yimei, Director of New Media Development, China National Radio, James Yang, Deputy General Manager of Strategy Marketing, Beijing Wecoo E-Commerce Co., Ltd., and Evan Zhang, Managing Director, Shanghai Exhibition Information Technology Inc. and other guests will expatiate in their own session about their companies’ solution to the clients and consumers on the marketing and communications.

MARCOM Beijing is unique on marketing. Through a variety of online communication, MMS, and outdoor media, the event has attracted a large number of high-level participants. “Communication, Innovation, Inspiration”, as the core concept of MARCOM Beijing 2010 are widely conveyed. MARCOM Beijing International Conference and Exhibition on Marketing Communication and Advertising Media does not only achieve its own function on communication skills, but also achieve the maximum value expression in the wide range on business communication and promotion.

The second conference, MARCOM Beijing 2011 will continue to be held in Beijing, China in September 2011.

Expo Summit 2010: All new approach and very familiar soul make a perfect blend

Tuesday, March 23rd, 2010

After the striking start at Expo Summit’ 09, the premier Indian Exhibition Industry event is all set to conquer with its 2nd edition! Expo Summit, 2010, 2nd International Conference on Exhibition Industry in India is scheduled on 4-5 June at Hotel Le Meridien, New Delhi.

The second edition will carry the legacy of grand success that was set by Expo Summit’ 09, which attracted over 200 delegates from India and abroad. The flagship event set a tradition of bringing all the stake holders of exhibition Industry including national and international exhibition organizers, venue owners, service providers, autonomous and government bodies under one roof. Expo Summit, 2010 is eyeing upon brining larger volume of industry insiders at the event to discuss challenges and means to overcome them. 

Expo Summit, 2010 has received strong support from Indian Exhibition Industry Association IEIA. Other international associations like UFI and AUMA are also showing keen interest to join their Indian counterparts at the event.

The Event comes with the theme of Applying effective strategies to build sustainable and profitable exhibition business. The Conference will thrive for the best practices trends and futuristic solutions for consistent growth of entire sector. It will focus upon the potential of the Indian exhibition sector to go international in true sense and will also discuss the growth inhibitors of the sector. The forum will see the opportunities if India could become the exhibition hub of South Asia! Topics like significance of direct marketing in the digital marketing era, pricing strategies in the sector and developing exhibitions as the most potent experiential marketing tool and some other contemporary topics will be discussed at length by the experienced speakers from all across the globe, bringing the international advantage to the industry.  

“We are looking forward to have more than 300 delegates from national and international arena at the Summit. As entire industry was enthralled with the first Expo Summit, we are confident of the greater support from the sector this time!” said Anuj Mathur, Director, Manch Communications Pvt Ltd, the organizer.

5th Annual Middle East Project Finance Forum

Tuesday, March 24th, 2009

With the deepening effect of the global credit crisis, this year marked a watershed for the Gulf project finance market. The volatile market conditions have left bankers at odds over how much project finance activity there will be in the region this year.

Nevertheless difficult times are indeed opportunities in disguise!

Jacob Fleming  is delighted to be returning to Abu Dhabi from 26th 27th May 2009 for its 5th Annual Middle East Project Finance Forum. Taking place over two days, conference aims to follow in the foot steps of the outstanding success of the 2008 4th Annual Meeting where over 120 senior level project finance executives gathered to share their opinions and insights with their industry peers!

This event takes place at a perfect time for industry experts to discuss what the future holds and develop strategies to push the project finance engine to start gaining its speedy momentum again!

The 2009 agenda has been designed in conjunction with industry experts to keep you right up to date with the latest developments impacting the Middle East Project Finance market guaranteeing that this really is the only business and networking event in 2009 that you need to attend!For more information please Click Here!, or contact.

Gulf on tel: + 971 4 6091 575, e-mail:

17th Convergence India 2009, A Platfrom Enabling Business Strategies for Merging Applications Digital Convergence… Empowering a Billion Lives

Tuesday, March 3rd, 2009

New Delhi, Delhi, India— The 17th Convergence India 2009 exhibition and conference showcases converging technologies providing faster, easier access to information and multiple services. Organizations are evolving business models to maximize on the opportunities in the emerging digital communications landscape. The event will play a pivotal role in enabling companies to get the optimum value from cutting edge technologies and increase operational efficiencies.

The 17th Convergence India 2009 concurrent international conference brings you insights into new strategies in telecommunications, IT and broadcasting. Prominent international speakers will debate on the trends, challenges and solutions for progress in the ICT sector.

Sessions titled ‘Broadband: Capturing the Indian market’,'Mobile Information Society: Strategy & New Business Models’, ‘The Place of WiMAX in the Mobile Broadband Revolution’,'VAS in India’s Telecom Industry: Successful Growth Strategies’ and ‘The Info-Security Challenge: How do the good guys win?’ all form part of a comprehensive debate on Telecom, IT and Info Security.

On a parallel track, a panel discussion on ‘Regulatory Aspects of the Indian Broadcast Industry’ and sessions on ‘DTH, MSOs & Cable: The Battle for Supremacy’, ‘Satellite Broadcasting: Emerging Technologies’, ‘Animation & Gaming Industry’, and ‘Transition to a New Television Experience: Indian Perspective on IPTV’, successfully capture the major developments in India’s broadcasting and entertainment sectors.

Two technical workshops on ‘Digital watermarking and fingerprinting at the BCA’ by the Center for Content Protection (CCP, Asia Pacific; and one on ‘Migrating the Backhaul Network – Technology Alternatives and Transition Paths’ conducted by ECI Telecom, complete this informative and valuable conference.

The event is supported by the Ministry of Communications & IT, Govt. of India and the Ministry of Information & Broadcasting, Govt. of India, and certified by the US Commercial Service.

South Asia’s premium ICT event, 17th Convergence India 2009 will focus on empowering businesses with well-informed and practical insights into managing technologies and reducing costs in the converging world.

About us:

The Exhibitions India Group, established in 1987, is a trade promotion group with the objective of attracting investment into India by organizing focused international exhibitions and seminars, and enhancing India’s foreign exchange earnings by promoting participation of Indian companies at leading tradeshows worldwide.

To learn more about EI Group, visit


Hena Ahmad, Exhibitions India Group, +91 9999600622,
Gitanjali Lal, Exhibitions India Group, +91 9899648388,
Arvind Kaur, Exhibitions India Group, +91 9953305133,

BMAM EXPO ASIA 2009 once again receives strong endorsements from industry associations and the media

Friday, January 16th, 2009

Bangkok, January 2009- Building Maintenance & Asset Management Expo Asia (BMAM Expo Asia)the international trade exhibition and conference dedicated exclusively on building maintenance and facility management industry in Asia recently announced that key industry associations and media organizations are once again confirming their support and participation at its 2009 edition which will take place in Bangkok, Thailand from 3-5 September 2009.

After the successful staging of the 1st BMAM Expo Asia in September 2008, the second edition of BMAM Expo Asia in 2009 is expected to be even bigger in scale and size, and bringing once again all key players in the business and market under one roof. Mr. Rex Tanasak Ruangteprat, the President of Thailand Facility Management Association (TFMA) said The success of BMAM Expo Asia 2008 represented a phenomenal development for facility management industry in Thailand and Asia. The upcoming BMAM Expo Asia 2009 will be a showcase for both latest technologies and innovative solutions.The event serves as a platform that addresses critical issues and trends pertaining to the industry and markets. TFMA is pleased to be a supporting organization of BMAM Expo Asia.

BMAM Expo Asia 2009 also acts as an educational platform for the industry. Mr. Chollachai Thammaviwatnukoon, President of The Building Safety Inspectors and Officers Association (BSA) commented “BMAM Expo Asia 2008 provided the educational forum emphasizing the importance of effective building and facility maintenance. We also see this event as an effective platform that created increased awareness for building owners and facility operators on building safety practices. We will certainly continue our support for BMAM Expo Asia 2009.

BMAM Expo Asia 2009 also received the support of trade media organizations such as Technology Media Co Ltd, a publisher of various leading engineering-related magazines and directories in Thailand and Asia. One of their most read magazines; the “Construction & Property Magazine has confirmed their participation and support for BMAM Expo Asia 2009 even before the 2008 event actually ended. Mr. Kitti Wisutthiratanakul, Managing Director of Technology Media said We are impressed by the professionalism of the show, from visitor registrations, booth arrangements to conference programmes. We have indeed benefited greatly from our participation as the event enables us to reach out to our target groups, especially those who wish to enhance their professional and industry knowledge through our magazines and publications. This event provided us with a cost effective opportunity to meet our existing and new customers within a short period of time. We will definitely attend the 2009 edition again!

The staging of the second edition of BMAM Expo Asia 2009 couldn’t come at a better time where Industries and companies across Asia are facing increasingly business and financial pressures, especially on thin operating margins amid the global economic turmoil. There is a growing awareness and emphasis on improving business processes through cost effectiveness, cost savings, sustainability and operational efficiency solutions to optimize the performance of facilities, plants, equipment, machineries and building assets.

Asia’s facility maintenance and asset management market expected to continue to grow at unprecedented rates and BMAM Expo Asia 2009 is well positioned to serve as the engine of growth and act as the key industry platform to support the continued growth of this emerging industry and market.

For more information on BMAM Expo Asia 2009, please visit or contact us below

Mr. Wasu Rattanaporn
IMPACT Exhibition Management Co., Ltd. (Thailand)
99 Popular Road,Banmai
Subdistrict, Pakkred District,
Nonthaburi11120, Thailand.
Tel: +66 (0) 2833-5111
Fax: +66 (0) 2833-5127-9
E-mail: or

Brand Lounge to participate in Media and Marketing show 2007

Monday, November 12th, 2007

Dubai Brand Lounge, the designated partner of Trout and Partners in the Middle East & North Africa, are participating in the 3rd edition of the 2007 Media and Marketing Show. The exhibition is taking place at the Sheikh Rashid and Sheikh Maktoom Hall, Sunday, November 11th till Tuesday November 13th, from 12pm to 9 pm.

Brand Lounge, the branding and marketing strategists firm is going to offer and explain its services and the secret behind its success, which is driven by the pioneer of Differentiated Positioning, Jack Trout.

Trout & Partners Ltd. has established its clientele line-up of world’s prestigious brands Procter & Gamble, MasterCard International, IBM, Pfizer and a number of others.

Brand Lounge is positioned as an external marketing department that aims to be recognized as the number one expert in business branding and strategic marketing consultancy offerings its services to businesses seeking to drive through improvements in the effectiveness of their marketing, to differentiate and to generate innovative marketing solutions within the Middle East and North Africa.

Brand Lounge promises to utterly differentiate your business and position it away from competition through precisely engineered and uniquely crafted brand strategies. Brand Lounge only takes a proactive stance on developing your brand so that customers will know why they should choose your company, products and services above competition. Brand Lounge treats its customers, product/services, not as a mere nice looking logo, but how it represents and manifests the entire brand experience.

To reach success, we have to think different; we have to position our brand differently. Differentiation is what sets us apart from our competitors to start with, and this is exactly what we pour into any brand that we come across. Differentiation is ever changing. It’s the deepest well into psychology and human behavior. It’s our only ever flowing constant, and through this understanding of constant, we get to comprehend and realize our living brand, position it above all competition, and highlight its differentiated point. We are quite confident that our participation in the Media and Marketing Show will further help us get in touch with our target audience in order for us to take them through a quick journey into what we offer said Hasan Fadlallah, Founder and Managing Director of Brand Lounge

Brand Lounge as the designated partner to Trout & Partners also organizes lectures and seminars. The firm has exclusive access to a network of marketing lecturers along with Jack Trout himself and the local partners. All of these lectures are based on Jack Trout’s books, concepts and case studies.

About Brand Lounge:

Brand Lounge is an independent Strategic Consultancy firm, founded in 2006 by Mr. Hasan Fadlallah Managing Director of Brand Lounge. The firm has been established in a fast burgeoning city of Dubai to provide positioning and branding services to the Middle Eastern and international organizations. Hasan Fadlallah carries over a decade of innovative blend of expertise in marketing and is responsible for creating, developing and nurturing some of the best brands in the region.

About Trout & Partners Ltd:

Trout & Partners Ltd is global leader in strategic positioning. This is the consulting firm founded by Jack Trout, who is recognized as the world’s foremost marketing strategist. He is responsible for the freshest ideas in marketing in the last twenty years and his concept of Positioning has become the world’s #1 business strategy.

For more info please contact:

Photo Sharing and Video Hosting at Photobucket

GCC’s retail industry growing from strength to strength

Wednesday, October 24th, 2007

Photo Sharing and Video Hosting at Photobucket

dmg world media Dubai Ltd, the organisers of the highly successful InRetail exhibition, sums up the booming GCC retail market.

United Arab Emirates 22nd October 2007 – It was a seemingly endless reserve of oil and path-breaking trade routes that first put the GCC on the global economic map. But of late, the main chapter in the GCC success story has been the phenomenally successful retail industry. Worth approximately $100 billion, the retail sector is today a major driving force behind the economies of the six-nation strong GCC and has become the second largest industry after oil production.

The region’s reputation as a shopper’s paradise continues to grow with every passing year, and thousands of retail outlets are queuing up to add their neon names to the region’s glittering streets, malls and skylines. According to RetailME magazine, by 2009, retail spend in Dubai’s shopping malls alone is expected to exceed US$7.6 billion and Abu Dhabi’s by US$1.9 billion. Its neighbors are close on its heels, with Saudi Arabia crossing US$6 billion.

Dubai alone will have 16 times more sales floor space in malls per capita than the average for the EU25. The IMP puts the 2006 growth rate of the UAE at 10.5%, which is one of the fastest rates worldwide, and the Dubai Strategic Plan announced by the ruler of Dubai in February 2007 projects an 11% annual growth up to 2015, thereby tripling the current level of GDP. Bahrain and Qatar, fuelled by internationally recognized events like the Bahrain Grand Prix and the Asian Games respectively, are also making massive inroads into the retail market. Even Oman, which is a relatively quiet retail market, has joined the fray. A study conducted by Global Investment House on Oman’s real estate sector show that hotels are at nearly 100% occupancy, indicating a large upswing in tourism.

Some of the most unique retail projects in the world have sprung out of the desert sand. Dubai Mall, for instance, will be the largest mall in the world. Again, Dubai’s neighbors are not to be outdone, and have responded with the USD$266 million Al Shobily Grand Mall in Saudi Arabia, the US$400 million City Centre in Bahrain and the US$52 million Dar Al Awadi Centre in Kuwait. A stable political environment, an extremely high per capita income and top-of-the-line infrastructure makes this region all the more attractive for retail investors. The retail market is tailor-made to suit every economic strata of society, ensuring that there is something for everyone.

The region is therefore the ideal location for path-breaking exhibitions like InRetail, which brings together players from all levels of the retail industry under one roof. In its third year, InRetail will be held at the Dubai International Exhibition Centre from 8th to 10th June 2008, and will focus on attracting architects and designers, retailers, supermarket and shopping mall developers to meet with global exhibitors from the three key sectors of the retail industry shopfitting and visual merchandising, retail design and consultancy, supply chain management and technology said Paula Al Chami, the exhibition organizer. “This is an important forum for the retail industry as the exhibitors provide valuable knowledge, expertise and insight that will ensure the region continues to be at the forefront of the consumer shopping experience she added.

If the last decade of retail growth in the GCC and the last two editions of InRetail are a parameter for judging the success of the retail industry in the region, then the future looks brighter than ever!

About InRetail Exhibition

InRetail – For the design, fit-out and operational management of retail outlets, supermarkets and shopping malls in the Arabian Gulf. Showcasing shopfitting and visual merchandising, retail design and consultancy, supply chain management and technology from world renowned manufacturers alongside the region’s largest agents and distributors.

The Innovations In Retail Seminars will run alongside the event – delegates will once again be inspired and educated on the latest innovations in interior store design, current retail trends and management techniques that ensure success in this highly competitive market, brought to you by renowned international speakers.

InRetail is open to trade visitors only and will be held at the Dubai International Exhibition Centre, 8- 10 June 2008, from 11am – 7pm daily, and will run alongside the Hotel Show. For further information please visit

About dmg world media

An international exhibition and publishing company, dmg world media Ltd produces more than 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports.

dmg world media employs more than 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, Brazil, the United Kingdom, France, the Middle East, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom.

For further information, please contact:
Khalil Majdalawi, Account Manager PR Tamra C2.
t: +971 4 2951177, f: +971 4 2951188,