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Dubai – 9 November 2011 – The organizers of the 3rd DataCentres Middle East conference are pleased to announce that Mr.P S Reddy, Chairman and Managing Director of CtrlS Datacenters Ltd will address the event which takes place in Dubai 15-16 November – www.datacentresme.com

As the only regional forum for the sector, the credibility of the event and its educational content embraces DataCentre and Cloud markets, the latest technologies, and thought leadership perspectives of special value to companies considering third-party outsourcing as well as operators, service and solution providers. The event will be opened by Dr. Eesa Mohammed Bastaki, CEO, ICT Fund.

“Cloud reduces the cost burden of using IT for SMEs, especially because Cloud services provide access to on a usage based pricing model,” commented Mr Reddy. “Other benefits like scalability, flexibility, and On-Demand service are highly attractive propositions. The cloud promises to deliver affordable, reliable, and flexible computing solutions to SMEs, enabling them to compete more effectively with larger organizations. Adoption of Cloud amongst SMEs could be the highest in comparison to the rest of the business community. Our participation in DataCentres Middle East 2011 will introduce CtrlS and its world class infrastructure to region with most potential growth.”

The event will include the outlook for DataCentres from the leadership of regional and international businesses, a one-of-a-kind forum for Chief Information Officers in the Region, a range of informative insight into critical markets and technologies – Cloud for businesses – How to plan and execute a successful cloud strategy, DataCentre Finance and Investment, Managed Services, Regional Power perspectives and Virtualization. It also includes Best Practices in Data Centre Efficiency – the most extensive and comprehensive workshop across 2 sessions offering detailed and valuable takeaways across Power, Cooling and Virtualization.

For the second year running, the prestigious Awards will also be announced for the DataCentre and Cloud sector in the Middle East recognizing the very best in business, environmental and energy datacentre innovation and transformation

“If you have made a commitment to provide solutions that empower enterprises to turn their passion for agile IT into business success, then it is essential to participate in this event,” commented Warwick Dunkley, vice president of BroadGroup.

The event is sponsored by HP, Schneider Electric, eHosting DataFort, Simmons & Simmons, NextGen Group, CtrlS, CNet, Arabian Computer News, Globeron, Network Middle East, dcp. Media partners include Teletechwire, Datacenter Knowledge, InfoCom, bvents, Datacenterpost, Datacenter Journal, Balkans.com, Boogar, Goingtomeet, ECMPlus, AllConferences. The official publication news source is Datacentres.com.

“It’s bright and sunny in the cloud front”. Lux Rao, National Manager –Cloud Consulting Services, HP, quipped, starting the proceedings of 2nd Annual Cloud Computing Summit with a bang, bringing out the beautiful oxymoron which describes the present state of the cloud. While Cloud Computing has gone far beyond being a fad, the picture is still cloudy if we bring in the challenges involved in implementation. Lux pointed out that while what of cloud computing has been settled, the question of when and how still remains.

Narsipur Amarnath, Senior Architect, Yahoo addressed the first morning session on how Cloud Computing can be used to address Internet scale computing needs. He pointed at the inevitable fixed budget trade-off essential in balancing Agility and Stability. With more than 38,000 servers and 170 peta bytes of storage, he walked the audience through Yahoo’s Cloud Architecture with Hadoop Clusters. Internet Scale encompassed handling asymptotic behavior for corner cases & boundary conditions to cope with the increasing complexity of the systems.

Social Enterprise

The energy levels surged as Steve McWhirter, Senior Vice President, Enterprise Sales, Asia Pacific, Salesforce took over the podium in front of a visibly excited audience to deliver his keynote on “Cloud 2- The Next Generation of Cloud Computing”. Steve pointed out how cloud computing represented the natural progression from Mainframe to Client-server. He pointed out its cost advantages, as companies are able to reduce their Total Cost of Ownership (TCO) by 54%. He also highlighted the impending shift from Waterfall to Agile development.

“In a social enterprise, you can become a friend of documents”, Steve teased amusingly, showcasing the amazing possibilities that emerge from harnessing social technologies within enterprises. He also brought to light Cloud’s greener side as it is 95 % more energy efficient than on-premise systems. “We are entering the Post-PC apps era”, Steve declared, with the growth of next generation devices. He pointed out to a Salesforce study titled, Post PC revolutions – Is India Inc ready? which stated that India would have 205 million mobile workers by 2015.

Telcos hovering around the Cloud

This was followed by a panel discussion on Driving telcos in the cloud-space, moderated by Sridhar T Pai, CEO, Tonse Telecom. Sethu Madhavan Srinivasan, Director Marketing and Strategy, Huawei Telecommuncation addressed the need to bridge the Web 2.0 world with the Telecom world, who are no longer satisfied with the traditional plumbing role, through a social Community Map layer. With live examples, he talked about Huawei’s Single Cloud, which unifies the Service Cloud with the Enterprise Cloud. He used the metaphor of a digital shopping mall to explain the nature of Single Cloud. He pointed out that the transformation of IP based networks to Cloud remained one of the big challenges. Lux Rao corroborated the evolution of telecom, which once used to run last mile operations, has shifted towards distribution of IT services. He advised the telcos to invest ahead of the curve.

“The journey to the cloud has to be a holistic journey involving the transformation of the organization”, Lux Rao shared from his personal experience over the challenges involved in adopting the Cloud. The discussion veered towards the standardization, which went together with openness, as the panelists enthused about DMTF and SNIA’s cloud efforts. The panelists voiced their support towards an Open Cloud Architecture based on X86 hardware. To an audience comment about the organic evolution of technology, the panelists opined that the regulatory environment also played a major role in deciding the course of evolution.

ERP on Cloud

Shyaam Sunder, Chief Knowledge Officer, Ramco Systems addressed the drivers behind the shift to the cloud. In response to the debate on standardization, he averred that markets often do not wait for standards in perfecting the solutions offered. He recollected the pioneering efforts of IONA towards standardization of the erstwhile CORBA architecture. He highlighted the transition from time dependency to time sensitivity, approaching towards Time Criticality. He showcased Ramco’s gateway products such as Zero Touch and Switch-on Analytics which enable enterprises to take baby steps towards the cloud world. He contrasted the ERPimplementation of the yesteryears with the Cloud, where firms, which previously had to implement ERP first in order to install Analytics, now could switch on Analytics as they proceeded with the implementation.

While integration is implemented today through EDI and Web-services, Cloud ERP integration would be WSO2 compliant in the future. He averred that Cloud would be able to bring down the implementation time. He corroborated the benefits of multi-tenancy, through standardization and economics of scale, which has been the fundamental compulsion for an organization to move over to the Cloud. Every time the finance minister announces the budget change, the change can be modeled into the application through one central activity for the benefit of the subscribers. Every firm has a distinctive approach to the Cloud. Private Cloud would be preferred when business model is unique and does not lend itself to easy productization with standard ERP delivery. Business data is not contained in the metadata of the application and products that are available. Vendor is unable to provide resources time-critically. Financial impact of time criticality is cost-structure elasticity, being able to pull and push the components into it.

He also introduced Community Cloud, where any group of people can be grouped into a Community Cloud. It is presently used in the Aviation industry to subscribe to the industry specific templates through the Cloud. He advised the need to take baby steps as and when one is comfortable so that one becomes proficient with using Cloud based solution, either through a general ledger or inventory of purchase applications and then move bigger. One doesn’t have to take the great leap like Lord Hanuman did when he saw the sun up there and thought it to be a big orange.

To an audience question about metadata conceptualization challenge in Cloud, he pointed out such a challenge exists as there is ambiguity about developing use-cases. The four modes of intermediation-disintermediation, new intermediation and re-intermediation and intermediation constantly evolve as an account of new technology development shifting technologies of today to oblivion. As long as this happens, metadata conceptualization would remain a challenge. It is impossible to completely simulate every use-case that is going to happen in the next ten years. If one could do that, quarter and quarter predictability of profits should also be possible. Businesses cannot be run like a metronome. The principal dependency is the ability to articulate the metadata, which is application independent.

Ashish Varlekar, Head of Microsoft Practice & Alliance Manager, L&T Infotech walked the audience through a case study which involved a succes sful implementation of a performance management system built over Azure platform. He highlighted the Load Balancing features of PaaS and L&T’s Silver Line application to control and manage PaaS Apps.

Subu Iyer, Section Manager, IPG R&D Hub, HP presented his session on the future of printing in cloud. By 2012, Internet will be the biggest driver of pages, with 35 % of the pages being printed from the Web. He talked at length about Web connected printers which possessed email addresses for printing, and Driverless printers which can print documents anywhere, anytime.

The Afternoon session began with a panel discussion on Evaluating key emerging markets for improved strategy, moderated by Mani Doraisamy, Co-Founder & CTO, Orange Scape. Jyotish Kumar Ghosh, Sr. VP & Head IT Services, Sify presented an interesting case study on the deployment of cloud at Maharashtra Housing and Area Development Authority. Mandar Naik, Director, Platform Strategy, Microsoft talked about cloud’s eventual development defined in terms of one- size-fits-all approach. Mani Doraisamy brilliantly brought the necessary business shift, which is all inclusive, to bring Cloud Computing to the fore with an analogy recollecting Steve Jobs famous words, “We have to let go of this notion that for Apple to live, Microsoft has to die”.

Sudhakar S Marthi, Vice President Sales & Marketing – APAC, Zoho Corporation presented his session on “Cloud Computing for SMEs”. With 14% of SMBs already on cloud and another 10% expected by 2012, cloud is becoming more of a reality for SMBs. He also highlighted few interesting features in ZOHO where mail threads are converted to forum threads and wiki articles.

Pavan Yara, Consultant, Eucalyptus Systems talked about the unique features of Eucalyptus systems and its hypervisor Independence. The ensuing Panel discussion on Infrastructure, Deployment, Integration & Security Strategies focused on the unique challenges in deploying the cloud. Integration has to be upfront activity rather than an afterthought after installation. Mathan Kasilingam, Regional Manager, Systems Engineering, Symantec highlighted the initiatives taken at his firm to provide confidence about the security to the clients. The panelists agreed on the need for federated clouds to talk to each other.

In response to an audience question on security strategies in VoIP space, Bikram Barman, Senior Engineering Manager at RSA, Security Division, EMC talked of possibilities of extending private cloud to a public cloud in a secure way. Girish Dave, Head of Core Network Solutions presented interesting case studies in Cloud deployment, ranging from Pudong’s Health Cloud to China Mobile. He stated that deploying cloud required higher operational skill sets. He also highlighted at the different standards existing at telcos at UNI and subscriber levels. The final panel discussion on Sharing resources in the cloud value chain brought the legal perspective in the purview of the Cloud. Anu Vaidyanathan, CEO, PatNMarks urged the audience to look at Intellectual Property as a defense card rather than an offense card. She highlighted various examples where big companies have used patents as weapons against the competitors. Mani Doraisamy concluded the session eloquently showcasing the innovator’s dilemma in offering services that have never been offered and the incredible opportunity that lies in providing these services.

World’s largest and most comprehensive SOA and Cloud Computing Symposium is coming to Germany! With 100 Speaking sessions across 17 tracks, the International SOA and Cloud Symposium will feature top experts from around the world. The conference will take place on October 5-6, 2010 at the Berliner Congress Center in Berlin with the Cloud Camp pre-conference event occurring on October 4 and SOA & Cloud Certification Workshops scheduled for October 7-13, 2010.

The New Agenda for 2010...

…is now online and already contains 100+ expert speaker sessions from organizations such as IBM, Oracle, Microsoft, HP, SAP, Amazon, Layer7, SOA Systems, Red Hat, Vordel, TIBCO, Logica, US Department of Defense, CGI, and many more. International experts including Thomas Erl, Dirk Krafzig, Stefan Tilkov, Mark Little, Brian Loesgen, John deVadoss, Nicolai Josuttis, Tony Shan, Toufic Boubez, Paul C. Brown, Clemens Utschig, Francois Lascelles, Satadru Roy, David Chou and many more will provide new and exclusive coverage of the latest SOA and Cloud Computing topics and innovations. For further information, see http://soasymposium.com/agenda2010.php SOA & Cloud Symposium Promotional GiveawaysLast week, the SOA & Cloud Symposium announced its first promotional giveaway. In the first round of this giveaway, five prizes have been given out to the first set of winners. The names of the winners will be published at facebook.com/soacloud. Congratulations! This week, the event organizers are pleased to announce two addtional prize giveaway dates. You could win prizes valued up to 3,500 Euros! For more information on what prizes are available and when the entry deadlines are, visit www.soasymposium.com/contest2010.php

Register Before August 31st and Receive a 10 % Discount!

The early-bird discount is still available, but not for long! Registrants will have until Tuesday, August 31, 2010 for their last opportunity to receive an additional 10% off the registration fee. Register now at www.soasymposium.com or www.cloudsymposium.com to ensure your place at the event and pay only €981 excl. VAT for three conference days. Receive a further 10% discount by registering for any post-conference workshop. SOA Certified Professionals can also provide their SOACP IDs to receive an additional 10% discount.

Cloud Camp

The first conference day (Monday, October 4th) will be dedicated to hosting a Cloud Camp event, which is open for anyone to attend free of charge. Cloud Camp events are based on the “unconference” format whereby experts and attendees openly discuss and debate current topics pertaining to Cloud Computing. The Cloud Camp day is further supplemented by lightning talks also performed by attending Cloud Computing experts.

Post-Conference Workshops

The post-conference certification workshops from SOASchool.com will be taking place the week of October 7-13. The workshops will include: Certified SOA Architect Workshop (5 days), Certified SOA Security Specialist Workshop (2 days) and, for the first time in Europe, the Certified Cloud Computing Specialist Workshop (2 days). Registrants who are also attending the SOA & Cloud Symposium will receive a 10% discount on workshop registration fees. Register for any of the post-conference workshops before August 31st to qualify for an early-bird discount of 10%. For outlines and registration, visit: http://www.soasymposium.com/workshops2010.php

This week the SOA & Cloud Symposium program committees announced an exciting free event to kick-start this year’s SOA & Cloud Symposium. The first conference day (Monday, October 4th) will be dedicated to hosting a  Cloud Camp event, which is open for anyone to attend free of charge. Cloud Camp events are based on the “unconference” format whereby experts and attendees openly discuss and debate current topics pertaining to Cloud Computing. The Cloud Camp day is further supplemented by lightning talks also performed by attending Cloud Computing experts.

The Cloud Camp event, followed by the numerous Cloud-related sessions during the subsequent two conference days, culminate in the delivery the Cloud Computing Specialist Certification Workshop, provided by SOASchool.com in Europe for the very first time. This post-conference workshop enables IT practitioners to achieve formal vendor-neutral  accreditation in the field of Cloud Computing. To register or learn more about the Cloud Camp event and the Cloud Computing Specialist Certification Workshop, visit:www.cloudsymposium.com

The tracks spanning the SOA & Cloud Symposium conference days (Tuesday October 5 plus Wednesday October 6) currently cover over 17 topics. Newly added time slots have brought the count to over 100 speaker sessions, making this the largest SOA and Cloud event in the world. The content, context, and application for SOA and Cloud Computing are ever-expanding. This event will be the hot spot for cutting edge technologies, methodologies, and their impacts on IT practitioners today. The agenda can be found here:www.soasymposium.com/agenda2010.php

The SOA & Cloud Symposium event organizers are also excited to launch the new Official Facebook Fan Page and Twitter account. To commemorate the launch of these new social media platforms, a special promotional giveaway has been organized with the following prizes:

# 1st Prize – 3 x SOA & Cloud Symposium Passes (valued at over 3,000 Euros) + 1 x SOA Security Specialist Self-Study Kit Bundle (valued of over 800 Euros) or 1 x Cloud Computing Specialist Self-Study Kit Bundle (valued of over 800 Euros) from SOASchool.com. There will only be one first prize.
# 2nd Prize – 2 x SOA & Cloud Symposium Passes (valued at over 2,000 Euros) +1 x any one Self-Study Kit (valued at over 300 Euros) from SOASchool.com. The 2nd prize will be issued to three winners.
# 3rd Prize – 1 x SOA & Cloud Symposium Pass (valued at over 1,000 Euros). The 3rd prize will be issued to five winners.

Contestants must visit and “like” the Facebook Fan Page before August 23rd to be entered into the draw. The prizes will be issued on the morning of August 24th.

Stay connected with SOA & Cloud Symposium news, announcements, contests, and ongoing developments at: www.twitter.com/soacloud and www.linkedin.com/groups?mostPopular=&gid=1951120

Opening Ceremony, IT Show 2010

Kuala Lumpur, May 18, 2010 “ The information technology sector never knew the meaning of fatigue. And today, they are caught in dilemma with the question “Save or Spend” in shaping the framework of 2010 – 2011 budget.

All these will be sorted out in the IT Showcase Asia 2010 opens today to Wednesday at Hotel Istana, Kuala Lumpur. The 2^nd annual conference powered by JFPS Group Malaysia managed to draw a total number of 120 attendees from public and corporate sectors throughout the region.

Wong Mee lee, Project Manager

Project Manager, Wong Mee Lee insisted, “The theme of this conference is very timely and in motion. It is important to explain to players the current situation of information technology sector and what should and can be done to ensure efficiency of information technology systems of their companies“.

“We are confident that our list of speakers and panelists able to resolve questions garbled in the minds of delegates,” said Wong.

The conference highlights some leading speakers from the industry, including Eric Lauzon, Chief Information Officer of the International

Baccalaureate (IB) who is widely lauded as an industry visionary for his thought leadership and speaks frequently and passionately at key international events, especially about empowering young people and alleviating poverty through strategic use of technology, as well as greening of IT.

The presence of Eric and other regional information technology experts would keep the conference lively. Among other speakers including Rajesh Saini (Chief Information Officer, Reliance Infrastructure Ltd), Thillai Raj T. Ramanathan (Chief Technology Officer, MIMOS Bhd), Dr. S Dharmavasan (Managing Director, Kingslake), Zeck Lim (Head of Services Division (SEA), Akamai Technologies), Dato’ Razali bin Awang (Chief Information Officer (ICT), Tenaga Nasional Berhad (TNB)), Jimmy Yeoh (Chief Information Officer, MAA), Andy Khoo (Product Manager, EMC Corporation), Andy Tan Eng Teik (Chief Information Officer, Employee Provident Fund (EPF)), James Loo (Chief Information Officer, YCH Group), Thong Chee Wai (Head of Operational Support Services (OSS), TIME dotcom Bhd), Andrew Friar (former Head of Technology, Westpac Banking Corporation), Arun Gupta (Group Chief Technology Officer, Shoppers Stop), Shamsul Baharin Deraman (CISSP, CISA Head, IT Security Dept., IT Division, RHB Banking Group), Haji Daud Collet Abdullah (Asst. Vice President – Information Technology, KIC Oil & Gas), and Assoc Prof Dr. Suhaimi Napis (CTO and Director, InfoComm Development Centre (iDEC), UPM).

They will be speaking on topics to include data protection, cloud computing, virtualization, mobile applications, portfolio management, IT governance, risk and compliance, and many others.

Wong added, “We know the event is the right platform for them to exchange ideas and network. As a flagship event for JFPS Group Malaysia, you can look forward to the 3rd annual IT Showcase Asia coming to you real soon“.

Keynote address for IT Showcase Asia 2010 delivered by Y. Bhg. Prof. Datin Paduka Dr. Khatijah Mohd Yusoff, Deputy Secretary General (Science), who also officiating the event on behalf of Ministry of Science, Technology and Innovation, Malaysia (MOSTI).

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About JFPS Group Malaysia

JFPS Group Malaysia is the leading business performance enhancement company with affiliated partners across the globe. As a world-class business intelligence provider, JFPS Group Malaysia provides business executives with knowledge and skills through conferences, professional training, in-house training and consulting.

Every year JFPS Group Malaysia organizes a series of functional and industrial events and works with thousands of senior executives from leading companies to improve their strategic decision-making process.

New Conference Production Company to Enlist Massive Mobile Industry Players
Neoedge sets sights on becoming top producer of Telecom Events in ASIA
Launches its third telecom event: Mobile Cloud Computing ASIA 2010

Neoedge Pte. Ltd. recently announced plans of bringing in more telecom related events and expanding operations in the Middle East and North Africa in line with its vision to become Asia’s top conference producer of Telecom Events. At an interview during the formal launch of its third telecom event in Asia, Neoedge’s Project Manager and SPEX Head Vida Paz said her company’s plans to produce summits, trainings and workshops in the MENA region will be coming in the next five to six months.
“We hope to become the Telecom Conference of choice for the telecommunications world by offering the newest products and conference formats with the ample opportunity for learning, discussing and networking,� said Paz.

Neoedge has chosen Singapore as its corporate headquarters in the Asia-Pacific region, where it plans to further grow operations in countries like South Africa, Japan and Dubai while maintaining its established presence in China and other parts of the region.
“Neoedge aims to fast track its investments in facilities, technologies and people,� said Paz during a brief presentation during the launch.

The new location of the corporate office at Commerce Point Building at Raffles Place, Singapore was chosen because of its goal of expanding the company and likewise be at the central business district of the Lion City.

Notably, the third Telecom Event: Mobile Cloud Computing ASIA 2010 unveiled is one of the company’s most comprehensive product, having a line up of unequalled speakers and panelists. It also has a very interesting Pre-Conference Workshop to be led by Orange Scape and in collaboration with Microsoft, Google and Amazon Web Services. The conference will happen on the 14th-15th July at Carlton Hotel, Singapore.

Paz also disclosed details about other future conventions and workshops on SS7 and SIGTRAN in the MENA Region, but assured that Neoedge has been actively researching for other potential locations, including the United Kingdom, and would likely produce a new one before 2011.
Neoedge, which began operations in Singapore in 2008, currently has half a hundred active employees. Already, several slots in its new office are set to be occupied by incoming sales agents, marketing managers and conference producers. Recruitment, however, is still ongoing.

Paz was keen to point out that Neoedge emphasizes a learning culture built around simplicity aimed at fostering the professional growth of its employees. She pointed out that her current position as Project Manager for Telecom events came in only months after she joined as a senior sales executive, adding that such a case was not unusual in the company.

© Neoedge Pte. Ltd, TELECOMS & IT, 2010

Neoedge is a business media company that aims to serve the corporate world with integrity and excellence by providing cutting edge business intelligences and creating high value networking opportunities. Neoedge identifies pressing issues that the corporate world is facing. Neoedge events are developed based on careful and original research including extensive and direct interactions with potential participants in the market. Neoedge events are distinguished by delivering premier value to customers in a sustainable means. Neoedge is your long term corporate business partner. For more information about Neoedge www.neo-edge.com

Headquartered in Singapore with Rep Office in Beijing, Neoedge has been organising premier events all around the world including in Hamburg, Dubai, Accra, Johannesburg, Cape Town, Mumbai, Bangkok, Kuala Lumpur, Singapore, Perth, Manila, Hong Kong, Shenzhen and Shanghai etc.

For more information contact:
Eugene Azucena
Marketing Manager – Telecoms and Strategic Management
Neoedge Pte. Ltd
DID: +65 6557 9185 FAX: +65 6557 9188
eugene@neo-edge.com
MOBILE CLOUD COMPUTING ASIA 2010 : http://www.mobilecloudcomputing.com