Archive for the ‘eye-wear’ Category

Eye Wear of the Year

Monday, August 9th, 2010
EYEWEAR OF THE YEAR (EOY) 2011 Entry Request
General Guide Winning Privileges Past Media Coverage Previous Winners
The EYEWEAR OF THE YEAR Award takes place annually inside IOFT. Recognized as one of the world’s leading design awards for eyewear, EOY draws keen attention from the whole industry, selecting the best new products of coming year. It consists of six categories, and winners will be announced in the Award Ceremony on the first day of IOFT in October.
�Entry Category】
Entry Category
Screening will be held on mid Sept. by Award Committee members. 3 Award-winners, including 1 Grand Prix among them, for each category will be selected.
Category Profile
â‘ Men's Eyewear Category
Men’s frames which increase one’s attractiveness at all scenes.
â‘¡Ladies' Eyewear Category
Ladies’ frames which highlight elegance, beauty, and charm.
â‘¢Sunglasses & Sports Glasses Category
Sunglasses & sporty frames for fashion, sports, and driving scenes which excel in design and function.
â‘£Luxury & High-classes Category
Luxury & high-end frames made with high-value materials such as jewelry, gold and turtle shell.
⑤Functions & Technologies Category
Frames & sunglasses with innovative technology and/or superiority in function.
â‘¥Accessories Category
Accessories that spice up frames and sunglasses (glass chain, glass holder, case etc.)
EOY2011 Award Committee Members

Mr. Gugi Akiyama

Mr. Gugi Akiyama
Art Director

Mr. Hirokuni Toga

Mr. Hirokuni Toga
Editorial Director and
Editor in Chief of
“Men’s CLUBâ€?

Ms. Terumi Hagiwara

Ms. Terumi Hagiwara
Fashion Director

Mr. Keisuke Baba

Mr. Keisuke Baba

Mr. Takao Mizukami

Mr. Takao Mizukami
Editor in chief of
“Real Design”
Award Ceremony
Terms and Conditions of Participation
1. Entry Product : New models to be released after Sept. 1, 2010
Only finished products are accepted. Any products released before Sept. 1, 2010 will not be screened.
2. Entry Fee: FREE*
*All the shipping costs, including fees and taxes, must be completed at the participant’s expense.
3. Number of Entry: Up to 10 products per company
4. Handling of Entry Products
Entry products will be returned in principle. However, retuning is not possible in case of any loss or damage. Show Management cannot take any responsibility for loss or damage. Make sure that your entry products, particularly expensive items, are covered with insurance, with extra-territorial coverage.
Entry Request
For Inquiry
EYEWEAR OF THE YEAR (EOY) Secretariat / IOFT Show Management
Reed Exhibitions Japan Ltd.
Attn: Hiroki Miyazaki (Mr.)
TEL: +81-3-3349-8508   FAX: +81-3-3344-2411   E-mail:
General Guide | Winning Privileges | Past Media Coverage | Previous Winners
What's New
All five Award Committee Members announced
EOY 2011 Entry started
Accessories Category opened
Visitor Pre-registration
Concurrent Fair

Post Show Report: 22nd International Optical Fair Tokyo (IOFT 2009)

Thursday, November 19th, 2009

Click the link to view the 22nd International Optical Fair Tokyo (IOFT 2009).