Archive for the ‘Luxury’ Category

Leaders in Luxury Marketing Convene In London To Discuss Digital Strategies To Capitalise On The Luxury Consumer

Friday, November 7th, 2008

Worldwide Business Research today unveiled the confirmed speakers for its 2nd annual luxury global summit to be held next March in London, UK. Luxury Interactive Global brings together luxury executives to network and discuss the strategies needed to advance the customer experience online. With luxury spending declining in most established luxury markets and consumers embracing modern communication technologies luxury brands are attending this event to understand how their customers behave on- and offline and engage with affluent consumers through their preferred communication channels.

Matt Marcus, Worldwide Director eBusiness, Gucci, comments: ‘I’ve been waiting 5 years for an event that focuses on the interactive space for luxury brands I felt like I was in the company of “la crème de la crème” of marketing executives in the luxury industry- Kim Moeller, Global Brand Manager at Bang & Olufsen.

This year’s luxury summit will leverage WBR’s leading ecommerce research and offer compelling insights and case studies from 30 of the top global luxury leaders including:

Natacha Dzikowski, Advertising and Marketing Director, Christian Dior Couture
Dennis Valle, VP of Group Digital Marketing & Communication, Dolce & Gabbana
Michael Ward, Managing Director, Harrods
Julie Thompson, Head of Interactive Marketing, Lanc´me (FR)
Julia Gajcak, VP Marketing/Communications, The Ritz-Carlton
Eva Jeanbart Lorenzotti, CEO, Vivre
Kristin Knapp, Director, Innovative Distribution, Bulgari
Mark Everest, Head of Digital, Mercedes-Benz UK Limited
Darren Floyd, VP/GM Vera Wang Online, Vera Wang Bridal House Ltd.
Carmine Rotondaro, Worldwide Real Estate Director, Gucci Group

The direction of the conference this year will be segmented into the following 5 areas:
How to drive integrated luxury marketing for greater results in the high net worth market
Affluent demographic & behavioral insights to create relevant customer communications
Expanding international horizons to diversify your customer base and grow your market share
Identifying the ROI of luxury online brand activities, ensuring you best invest your limited budget
Improving the online user experience to drive customer engagement, keeping your brand top of mind

For registration and Summit information, visit: www.luxury-global.com or call +44(0)20 7368 9465

About Worldwide Business Research

WBR is the world’s biggest large-scale conference company and part of the PLS group, one of the world’s leading providers of strategic business intelligence with 16 offices worldwide. Our conference divisions consistently out perform their industry sector competitors on the quality of the events we produce and the relationships we nurture with both delegates and sponsors.

Every year over 10,000 senior executives from Fortune 1000 companies attend over 60 annual conferences a true who’s who of today’s corporate world. From Automotive events in Bucharest to Logistics conferences in Arizona and Finance summits in Hong Kong, WBR is dedicated to exceeding the needs of its customers around the world.

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