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What marketing & sales strategies are successful generics companies using? Are you able to achieve differentiation in the market?

Strengthen your competitive position by capturing the opportunities in mature and emerging generics markets. Profit from the patent expiries. Improve your segmentation techniques.

To succeed in global markets, generic players must excel in understanding the changing regulatory & pricing environment.

We bring you experts from the generics industry to benchmark their direct experiences with marketing, sales & distribution models. Join us at the pre-conference workshop on sales incentives systems & practice how to motivate your sales force to great performance.