GoingToMeet

Vehicle Electronics Converging on Real Customer Needs
The value proposition of meeting real customer needs will be met by how features are implemented, not necessarily how many. Complex user interfaces render features unattainable and of little real value. Today's market savvy customer expects features that are intuitive and easy to use while minimizing driver distraction. Emphasis on ease of use will require a more thoughtfully designed user interface than previously imagined. This is where the competitive advantage lives. Serving as Conference Chairman for Convergence 2008 is Andreas Schell, Vice President Engineering Core, Electrical/Electronics, Chrysler.