GoingToMeet

The subject of customer service and customer experience is high on the agenda of every financial institution. It is clear that focus is shifting from products to customers, however many organizations are still struggling with successful implementation of CEM strategies, effective customer segmentation and proper measurement techniques. Financial institutions are aiming to build new core competencies and create more customer-centric strategies, build loyalty programs in order to improve customer retention.

Senior level executives from leading organizations will also share their knowledge and experience on principles and techniques of successful customer experience management during pre-conference workshop led by Simon Middleton, a specialist in brand strategy and creative thinking.