Goingtomeet.com: Australia and New Zealand Marketing Academy Conference (ANZMAC 2008)

Australia and New Zealand Marketing Academy Conference (ANZMAC 2008)

"Marketing – shifting the focus from mainstream to offbeat"

Dec 01, 2008 - Dec 03, 2008
Main Conference Olympic Stadium Sydney, New South Wales Australia

Highlights: Hence our challenge – to provide you with a great and intellectually stimulating ANZMAC Conference and one which will set a benchmark for future ANZMAC Conferences. This process we have begun with an intriguing Conference theme – “Marketing – shifting the focus from mainstream to offbeat”. This theme is particularly relevant as theories of mainstream marketing developed in ‘western’ business environments, are becoming increasingly questioned as the centre of world economic power is shifting eastward from cities in North America and Europe such as New York and London, to cities in Asia such as Shanghai and Mumbai.

Event Profiles: Sponsors: SONY, Monash University; Speakers: Philip Adams (expert in applied marketing having founded Australia’s second largest advertising agency)

Contact Details: Email address:; Event website: http://www.anzmac2008.org/

Tags: Tag: marketing business branding advertising electronic_marketing

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Australia and New Zealand Marketing Academy Conference (ANZMAC 2008)

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