GoingToMeet

Marketing Research 2009 - now in its twelth year – dives deep into how marketing research can drive front-end innovation and turn customer insights into true growth opportunity. It is where you need to be to get new energy and fresh ideas. It’s the only place to be to network with and learn from other seasoned marketing research executives. It delivers strategies and methodologies for the kind of marketing research that can drive real value in the organization. And it provides best practices for managing a world-class MR operation. Network with other MR professionals in candid discussions, benefit from their combined experiences and wisdom, validate your own strategies and walk away with renewed energy, inspiration and commitment.

New in 2009! Tracks dedicated to the unique concerns of B2B ; B2B2C; and B2C:

Track 1: Business-to-Business Marketing Research (B2B and B2B2C)
Track 2: Business-to-Consumer Marketing Research (B2C)
Track 3: B2B and B2C Marketing Research Strategy and Best Practices