GoingToMeet

Want Customer Loyalty? Improve Customer Experience First

2nd Annual Optimising Customer Experience will bring you speakers and best practices from the USA, Europe, Asia and Australia. The aim of this event is to bring unique insights and best practices from some of the worlds most advanced customer management practitioners. Get inspiration from the hottest brands and look beyond your industry for best practices on how to design, deliver and measure customer experience.

Discussion will focus on:

○ Culture: Making CEM a change agent in your organisation

○ Process redesign: implementing a customer oriented approach to process re-engineering

○ Experience consistency: How to ensure a truly integrated customer management program across all channels?

○ Business value: Connecting consumers to experiences and shareholder value

○ Loyalty: Loyalty measurement and promoter activation

○ Value for your customers: Targeting the right customers with the right value propositions to drive growth