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Banking & Financial institutions in the region are at a cross roads in their service offerings as new realities disrupt the status quo. The ever increasing economic activity is in turn escalating the consumers’ expectations of financial services. Traditionally not known for innovation, Financial Institutions facing intense competition in today’s market place means that it’s time to seek every advantage to gain share. Whilst innovative products can often provide that edge, the key to long term success is to produce a constant stream of innovations so gains are consistent and repeatable. Industry analysts predict that future success in the banking industry will be based upon the industries ability to react quickly and effectively to external forces.

Mithun Sundarraj, a conference producer with Fleming Gulf says “What will separate the winners from the losers will be the ability to react to and embrace change. In order to face up to the competitive challenge from new and existing market players, banks must strengthen their awareness of new intelligent banking products, focus on innovative sales techniques and look at long-term strategic planning trends."

Fleming Gulf is proud to present the 2nd Annual Product Development Forum for Banking & Financial Services in Dubai on the 13th & 14th of October 2008. The inaugural event saw more than 80 industry experts discussing the most pressing issues when it comes to product development. Times have changed so are the opportunities and challenges, this year the conference will put on a special emphasis on areas which lead to further business growth and profitability, the conference promises to bring together strategy-makers from the leading European, MENA and Asian financial institutions to discuss the latest trends and developments in banking product design, distribution and administration. Traditionally, the global banking industry has been notoriously slow to change and adapt to new conditions. Banks need to respond, and respond quickly to opportunities and threats. Attendance at this conference will equip you with the knowledge on how to react to customer stimuli, competitive threats and technological change, the experience will reveal how exactly to develop successful financial products for both conventional banking & Islamic banking by taking a look at some successful initiatives and marketable products.