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I Know that Only Half of My Marketing Works, but I Don’t Know Which Half!

a. Who should attend: Anyone in a senior marketing or sales support role, or a business owner or C-Level executives.

b. What you will accomplish: You will learn how to evaluate what parts of your marketing, advertising, and sales promotions work, and what parts don’t. You will learn how to put measures in place to help you evaluate the effectiveness of these activities.

c. Pre-Workshop Preparation: Read the free white paper, “Delivering Profitable Value,” by Michael Lanning, at the eXubrio Group website: http://www.exubrio.com/white-papers. Bring examples of your advertising, marketing, and sales promotion materials to the workshop.