Goingtomeet.com: Sales & Marketing: Defining Customer Relations through SLAS and Key Accounts Management, May 2008

Sales & Marketing: Defining Customer Relations through SLAS and Key Accounts Management, May 2008

May 18, 2008 - May 22, 2008
Crowne Plaza Hotel, Dubai, United Arab Emirates

Highlights: * Appreciate the importance of relationships with customers versus repeated satisfactory transactions.
* Appreciate the role of CRM in collecting, analyzing and using information to strengthen relationships with loyal customers.
* Establish the need for and uses of Service Level Agreements SLA.
* Analyze Account's Attractiveness and their relative Ability to Serve Key Accounts to apply the Key Account Management principles.
* Use these approaches to improve marketing, sales, customer care and customer contact.

Event Profiles: Attendees: Relationship managers, marketing managers, sales and customer care managers and supervisors as well as senior sales and customer service staff. This program is worth 25 NASBA CPE's.

Contact Details: Contact person: Customer Relations; Email address:; Event website: http://www.meirc.com/programs.php?id=558; Phone: (9714) 334 5858; Fax: (9714) 334 5440

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