GoingToMeet

The only agnostic event in the industry
A complete and total content focus on ROO
The only event that combines insight from Research and Sponsorship executives in evaluating sports sponsorship

* Learn from leaders in the space have instituted effectiveness models in regards to measurement of sports sponsorship which are often a composite of external and custom research
* Ensure your focus on drivers of sales to identify and develop elements of evaluation of ROI.
* Finding a balance between sponsorship and activation by ensuring you account for the entire life of the sponsorship at the outset of the sponsorship
* Understand the most appropriate way to organize and optimize the newer in-house sponsorship teams
* Realize the balance between old world art and new world science of sports sponsorship to optimize dollars, resources and return