GoingToMeet

The seminar will discuss and analyse a broad range of research issues in the fields of marketing, trade, and sustainable development that are raised by the global commerce of Quality Food Products (QFP) between different regional markets (e.g. EU-Asia). Focal areas include: organic food, local and traditional food specialities, functional foods, branding of quality food, food complying with religious dietary prescriptions, and intellectual property rights protection issues, all seen in an international perspective. The scope of the seminar does not include issues related to commodities, that is, nondifferentiated goods.