GoingToMeet

The theme of the 17th annual conference is "Changing Media, Changing Societies: Media and the Millennium Development Goals". The key focus of this conference will be to see how an active and vibrant media can help in achieving the Millennium Development Goals (MDGs). The MDGs are a set of eight shared goals, responding to the world's main development challenges, which both developed nations as well as less developed nations hope to achieve by 2015. The year 2008 will be around the half-time mark to the deadline year of 2105, at which point the eight MDGs should have been reached. Today's media shapes public opinion, which in turn shapes an individual's perception of the world. Today not only are the traditional sources of media being used, but there is an increasing emphasis and shift towards new media sources like the Internet, mobile phones, podcasts and blogging. How have these media helped in the achievement of the MDGs? Has knowledge sharing helped developing countries develop effective strategies to address and reach the MDGs? These are some of the questions that the conference aims to address.