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This course provides engineers and other technical professionals with a practical introduction to all aspects of marketing, including: strategy; business research; forecasting tools and techniques; and analysis of both your customers and the competition. How to analyse and use economic, social, political, environmental, and technological trends to promote your organisation and its products and services is discussed. The course goes into the how-to, and how-not-to, of presentations, as well as effective sales and advertising practices. Customer satisfaction, marketing and branding techniques, product portfolio analysis, global trade and international operations, and pricing strategies are covered. It is helpful to those hoping to manage their organisation’s sales and marketing or preparing for the EMCF or EMCP examination.