Goingtomeet.com: Pharma Sales Force Effectiveness 2008

Pharma Sales Force Effectiveness 2008

Jun 04, 2008 - Jun 05, 2008
Hyatt Regency, Atlanta, Georgia United States

Highlights: The sales team is the driving force behind a pharmaceutical company. New trends and strategies have been emerging in the industry so organizations need to stay ahead of the competition when approaching and selling to clients. It is necessary for your sales team to gain better physician access, find new routes of communication, and understand the different approaches needed for primary and specialized care and to stay educated by re-vamping your training and development programs.

Key topics:

* Preparing your sales team to drive product uptake
* Maintaining a highly-skilled sales force by updating your training approach
* Implementing effective sales compensation strategies
* Making co-promotion and e-detailing work for your strategy
* Creating a strong, long-term relationship with physicians
* Calculating sales force ROI

Event Profiles: Speakers: Director of Operations, Sales Training & Development, Abbott; Vice President of Customer Strategy, Bausch & Lomb; Director of Sales Training, Global Anesthesia and Critical Care, Baxter; Associate Director of US Marketing, Aldurazyme, Genzyme. . .; Attendees: Vice Presidents, Heads, Directors of Sales, Sales Effectiveness, Sales Force, Business Unit, Sales Analysts, Product and Key Account Managers, Commercial Operations, Field Force Management, CRM, Sales Training, Specialist Care, Primary Care,. . .

Contact Details: Contact person: Marc Kellner; Email address:; Event website: http://www.fleminggulf.com/conferences/life-science/pharma-sales-force-effectiveness-1; Phone: (216) 920-3048; Fax: (216) 344-2207

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