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Fast Facts

China Budget Hotel Investment Summit

"Innovation and strategies for brand development, profit and expansion"

May 20, 2008 - May 22, 2008
InterContinental, Pudong, Shanghai (munic.) China
 

Highlights

According to the recent China Economy Hotel Survey, the budget hotel sector is undergoing rapid growth, with about 100 economy hotel chain brands and over 1,000 new hotels exceeding 1,000,000 rooms, opened in 2006. Of these at least 40 brands have opened 5 hotels or 500 rooms. Capital investment through overseas IPO, VCs and private equity is fuelling the emergence of new brands, international entrants and opportunities for further expansion in China’s budget hotels. As competition intensifies, leading budget hotel groups must innovate, improve their management and build their brand loyalty.










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