GoingToMeet

The pharmaceutical industry is increasingly becoming a target for generics to take over. At a critical time in the industry, it is useful and effective to take a holistic approach to the product life cycle and integrate key communication among inter-dependent functions in the organization.

Factors such as advertising, marketing and branding can only do some much-and the importance of managing critical relationships with healthcare providers must be strengthened in order to extend the life of the product. Attending this conference will allow you to learn effective strategies to reach your consumer market more effectively, and also plan for the generic boom that can threaten your product. You will also learn strategic methods of reformulation, expanding new indications, and switch from Rx to OTC all in the desired timeframe to expand your product and extend the life cycle.