GoingToMeet

CONFERENCE OBJECTIVES
Dynamic multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year’s conference is, “Marketing in The Dynamic Global World.” This theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing in the dynamic global world including different cultures and cross-cultural business practices, as they affect both domestic and multinational marketing strategies. The 2008 Global Marketing Conference at Shanghai offers outstanding opportunities for business leaders and academics to share their insights and learn from the research finding and experiences of others. The program chairs welcome participation from all cultures and parts of the world. We look forward to a stimulating and interactive conference. Proceedings of this conference will have an ISBN number.