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What if creativity could be taught? We think it can. Successful innovation isn't just about coming up with great ideas - it's also about selecting them, systematically implementing them, and finally evaluating their success. BMGU's Innovation Tools class teaches you a structured method for moving through the innovation process from front to finish. You will walk away with both an understanding of what it takes to build your team's innovative capabilities, as well as a number of specific tools you can use along the way to ensure success.

The Innovation Tools course follows BMG's structured innovation methodology, D4, which includes the phases of Define, Discover, Develop and Demonstrate. The D4 roadmap helps practitioners identify unmet customer needs, generate ideas to fulfill those needs, analyze the most promising solutions, and pilot and test the end product/process. This is a 5 day course.