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Crisis Communications with Social Media – Are you ready? You have recognized that Social Media is an important communication channel not to be missed. You have also seen how multinational corporations and global brands can suffer under consumers’ wrath through Social Media.

This 2-day workshop on “Crisis Management & Social Media” aims to provide up-to-date strategies that harness the power of social and traditional media to survive crises in today’s modern age. Learn how to identify potential crises and key target audience; create communications action plan; develop message platforms and discern the right media that provides the best format for delivery. Know how to avoid the pitfalls of high-pressure, difficult situations; obtain more accurate and balanced reporting as well as develop and execute a positive recovery strategy.

This conference will also be held on Sep 27 - 28, 2010 at The Excelsior, Hong Kong.