GoingToMeet

Consumers today are more multichannel than ever before. Insurance distribution is evolving and becoming more complex as more customers go online and switch channels to research and buy insurance. eBusiness and channel strategy executives need to manage distribution through multiple channels, avoid channel conflict and poor multichannel customer experiences. Executives must align culture, organizational design, technology, metrics and processes, and incentives. 2010 is looking much better for insurance channel strategy leaders. Financial markets have stabilized, and some insurers are eyeing small growth and new hires. The focus is on perennial issues like retention, channel conflict and doing more with less. In this environment, insurance professionals are promoting online self-service to lower costs, investing to improve the Web and multichannel customer experience, executing smarter digital marketing, experimenting with emerging technologies like mobile phones, and supporting agents with lead generation via the Web. Speakers from leading financial institutions will share their knowledge and experience on successful insurance strategies and channel distribution. Join them in Milan! You will meet experienced professionals and discuss views on effective multichannel distribution, marketing and sales force excellence.