GoingToMeet

"The world economy is recovering, and so is China;
The world bio-pharma industry is advancing, so is China."

Press Release of PBPF2010:
Last year ended with a frenzy of new drug deals, and big pharma’s appetite for new deals continues to grow in 2010. Big pharma's thirst for external innovation, biotech acquisitions, licensing and outsourcing is set to persist amidst the blockbuster drought. On the other hand, the new healthcare reform has put China in the spotlight. The preferential drug pricing policies for innovative drugs and tax incentives also suppot China in becoming a world R&D base. China is uniquely positioned to compete in the global innovative medicines industry. China's biopharma industry is also entering its “Golden Age” with Government's support. With this in mind, Genview in association with SAPA are rolling out the specially designed Pharmaceutical & Biotechnology Pioneer Forum 2010 (PBPF2010), on September 16 - 17 at Shanghai International Converntion Center. PBPF2010 themes will cover：

- Exploring the new R&D metrics in post-blockbuster era.
- Adapting to China’s evolving pharmaceutical and biotech/bioservice market.
- Venturing into new scientific and therapeutic areas such as next generation antibody therapies, new vaccines, RNAi technologies and more.
- Examining the latest trends in partnering and licensing deals in specialty markets such as China.
- Creating successful M&A and strategic alliances in global partnerships and capturing the anticipated value.
- Screening, evaluating, negotiating and implementing the right external innovation opportunities.
- Unlocking value of co-development, co-commercialization and clinical trial opportunities.
- One-on-one business meeting based on WISHING LIST, taking away with latest edition CRO booklet.

PBPF2010 as China’s definitive event forging pharma-biotech-CRO worldwide partnerships, brings together 500+ senior level representatives from big pharmas, world's most promising biotech companies and top CRO companies to discuss the redhots of pharmaceutical and biotechnology industry, providing global participants with the unique platform to review, examine and take advantage of these key issues.

If you are interested in joining this pioneer forum to speak your mind and take your partners, please contact the PBPF2010 organizing committee at +86 21 6651 1606, webiste: www.genviews.com