GoingToMeet

Running for the 10th year, Telecom iQ’s Minimizing Churn & Building Customer Profitability is Asia Pacific’s leading telecommunications conference addressing key issues in churn management and revenue retention. It is the best platform for experts to share their insight and experience in tackling churn and driving customer profitability. Each year, telecom industry players attend this event to learn from fellow practitioners and discuss emerging trends. Their key takeaways from the conference include improved ideas and strategies to maintain a stable subscriber base, optimize business intelligence processes and ultimately, obtain their customer’s loyalty. Join us as we focus on three major conference themes: 1. Understanding customer behaviour and usage patterns to increase revenue generation, customer profitability and up-sell 2. Optimizing retention programs by evaluating their results and effectiveness in producing customer loyalty 3. Going beyond incentive-based strategies to convert customers into brand advocates that in turn drives loyalty Key issues we will explore in 2010 include:

- Best practices for segmentation of customer base and identification of premium subscribers - Using trigger-based campaigns and targeted incentives to influence customer behaviour - Practical evaluation of both points- and merchant-based loyalty programs- the challenges and learning - Bundling irresistible voice, data & broadband plans to retain subscribers and acquire more customers - Pre-empting churn through innovative product offerings and cutting-edge content - Extending the duration and enhancing the value of customer lifecycle - Building customer loyalty through good service and increased communications