GoingToMeet

This will be the only event looking at „best practice“ approaches to selling and marketing high-value cancer drugs, and working in partnership with generalists and specialists such as oncologists, haematologists radiologists and cancer hospitals to provide real value and to improve patient access. One of the goals, will be to improve seamless coordination between all internal stakeholders in strategic, operational and tactical roles at the global, regional and local level. Such roles would typically include marketing, commercial operations, sales, sales force effectiveness, talent development, training, market access, pricing and reimbursement, product and brand management, as well as oncology medical affairs. As the oncology marketplace is growing rapidly, with a lot of new oncology therapies entering a saturated market, where payers are more risk averse and budget-conscious, many would agree this topic deserves specific and detailed attention and discussion.