GoingToMeet

The landscape and business perception on higher education has changed globally. It has become a multi-billion dollars business with more liberal education business regulations in many countries allowing foreign higher institution setting ups shops ! Opportunities as well as challenges are abundant for both local institutions and foreign institutions investing in Malaysia higher education. What lies behind this is the demand by more prudent and much informed consumers in seeking higher education. Reputable brand names, perceptions and international standings are important criteria in their selection. With twining programs and some full fledge foreign university campuses available in Malaysia, local universities and higher institutions are in competition to increase numbers of new enrolment. As the market for higher education (universities, polytechnics, distance learning/ professional courses) becomes more competitive, now more than ever the role of marketing & branding is pivotal to positioning educational institutions on the competitive global stage with objective of driving recruitment and enrolment. With social networking tools opening up new digital communication platforms it is now vital that higher institutions review, re-strategise and re-engineer their marketing initiatives in order for them to remain relevant to a new media savvy generation in the borderless higher education industry.

The 2 day conference will convene senior-level education marketing ( administrators and IT Professionals) and provide them with the opportunities to identify the latest strategies, methods, tools techniques and technologies being used by the higher education sector to improve and strengthen critical areas such as branding, increase recruitment and admission and marketing campaigns as well its KPI.

Take Away Solutions

for the following chall enges:

Building strong university brands

Effective use of social media as a marketing tool

Long term strategic planning and updates on latest trends

Internationalisation and collaboration

Driving recruitment and admission

Measuring marketing and branding KPIs

Various branding and marketing approaches

Strategic corporate planning

Evaluating brand identities

2-Day Interactive Conference

20 Over International Sp eakers

20 Over case studies & Solu tions-Driven Presentations

2 Panel Discussions

16 Hours of Networking Opp ortunities