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This Communication Officers' Masterclass consists of three distinct Masterclass Days that can be taken in any combination, either in one continuous package or as individual components. It is focused on enhancing participant’s analytical planning and capacity skills to maintain Public Sector reputation and image particularly in a Social Media paradigm. This Masterclass is a must attend for career focused Communication professionals seeking to further enhance their skills.

Communication Officers ability to manage their reputation risk across new and emerging media environments is becoming an essential skill. Limited time can mean less time to plan for every eventuality and a reliance on common sense / experience to prevail…for better or worse. The social media phenomenon appears to be never-ending, increasing in scope and creating complex communication frameworks. This workshop introduces tried and tested approaches to effectively evaluate risk and manage risk in an increasing fragmented and complex real-time media environment, focusing on:

• Establishing the context of critical risk in media and communication scenarios
• Identifying connectivity, capability and confidence risk in a digital economy
• Building a crisis plan on a solid foundation that’s bulletproof
• Preparing for risk management and mitigation...How will we know we’ve got it right?
• Performing risk management and maintaining business continuity
• Performing crisis management in an ever changing communication environment
• Involving the community and other stakeholders in standards setting and decision making