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Fast Facts

The 4th Annual Social Media & Community 2.0 Strategies Conference 2011

Apr 04,2011 - Apr 06,2011
Boston, Massachusetts, United States
 

Highlights

Social Media & Community 2.0 Strategies is a unique event focuses on the  business value of social media for established brands, as well as entrepreneurial companies. It brings together community experts with lines of business leaders who are using social media strategically to drive their business.

The 2011 event will focus on the strategic, operational, organizational and measurement features of social media and the community space. It will showcase extraordinary case studies as well as introduce "what's next" and "the future of" sessions delivered conversationally through participatory formats and will focus on identifying next steps.


Event Focus & Key Themes:

  • Building a Business Case for your Community
  • Internal Struggles for a Community & Social Media Manager
  • Creating a Brand Strategy
  • Technical Execution: User Interactive Design for Core Community
  • Finding & Embracing your Advocates: Loyalty Programs & Retention
  • ROI & Measurement
  • Operationalization of Social Media & Community
  • Missed Potential
  • Using Community as a Research Tool
  • Legalities of Running an Online Social Network
  • Building a Successful Online Strategy Overseas
  • The Next Wave: Gaming, Mobile & Location











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Event Profile

Attendees: Community Managers and Social Media folks, as well as those who use social media as a strategy such as innovation, market research and consumer insights, CRM, marketing and product management/R&D

Contact Details

Contact person: Stacy Levyn
Event website: http://www.iirusa.com/socialmedia/community20-2009.xml
Phone: 646.895.7335
Fax:

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